Off-White and Vilebrequin Join Forces for a Summer Capsule
References: off---white & hypebeast
Streetwear giant Off-White works in collaboration with Vilebrequin on a special range of Summer 2019 goods. The capsule features a selection of beach essentials, tapping in to the French swimwear brand's expertise of designing luxurious trinks that are cut with the stylistic consciousness of Off-White. The looks are true to Virgil Abloh's design language, with five bathing suits in total.
All of the designs are plastered with different iterations of Off-White's logo and branding emblems. Two options are reflective of one another, which are blank with bright orange drawstring details along with "OFF" branding found at the knee area and an "X" motif on the back. There is also a pair of trunks that are black and white with stripes, a yellow option with paint branding, and a captivating floral option with paint-stained branding details as well. All of the swimwear features elasticated waistbands and co-branded tags on the back along with zippered pockets.
All of the designs are plastered with different iterations of Off-White's logo and branding emblems. Two options are reflective of one another, which are blank with bright orange drawstring details along with "OFF" branding found at the knee area and an "X" motif on the back. There is also a pair of trunks that are black and white with stripes, a yellow option with paint branding, and a captivating floral option with paint-stained branding details as well. All of the swimwear features elasticated waistbands and co-branded tags on the back along with zippered pockets.
Trend Themes
1. Streetwear-informed Beachwear - Off-White's collaboration with Vilebrequin showcases the potential for blending streetwear elements with traditional beachwear.
2. Luxurious Trinkets - Vilebrequin's expertise in designing luxurious beach essentials provides an opportunity for disruption in the luxury beachwear industry.
3. Branding on Swimwear - Off-White's use of prominent branding on swimwear highlights the potential for further merging of fashion and swimwear industries.
Industry Implications
1. Fashion - The collaboration between Off-White and Vilebrequin demonstrates the potential for disruption and innovation in the beachwear and fashion industry.
2. Swimwear - Vilebrequin's expertise in designing high-quality swimwear presents a disruptive opportunity for innovation and competition in the swimwear industry.
3. Luxury Goods - The use of luxurious materials and branding on the beach essentials from this collaboration provides potential disruption in the luxury goods industry.
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