The Viktoriya Sansonkina W Asia Shoot is Environmentally Conscious
Leslie Chen — May 21, 2011 — Eco
References: inthemoment.moderndestiny & fashiongonerogue
Inspired by the mass of environmental problems emerging over recent years, the Viktoriya Sansonkina W Asia editorial is a flower of hope. Photographed by David Byun, the editorial is full of disturbing images that may have you thinking twice about what your footprint may be leaving behind.
The Viktoriya Sansonkina W Asia shoot is full of gloomy and dark imagery and relies on the model standing out as the hopeful light at the end of the tunnel. Styled by Daniela Jung, the model is classically dressed but always holds her signature yellow flower -- the only image in the whole editorial that resembles light.
With the many contrasting elements of light and color along with the emphasis on social good, the Viktoriya Sansonkina W Asia editorial is a fashion editorial done right.
The Viktoriya Sansonkina W Asia shoot is full of gloomy and dark imagery and relies on the model standing out as the hopeful light at the end of the tunnel. Styled by Daniela Jung, the model is classically dressed but always holds her signature yellow flower -- the only image in the whole editorial that resembles light.
With the many contrasting elements of light and color along with the emphasis on social good, the Viktoriya Sansonkina W Asia editorial is a fashion editorial done right.
Trend Themes
1. Eco-friendly Fashion - There is an opportunity for the fashion industry to incorporate sustainable materials and environmentally conscious practices in their designs, as consumers become more aware and concerned about their impact on the planet.
2. Cultural and Environmental Awareness - As social and environmental issues get more attention, there is an opportunity for industries to create campaigns and content that reflect these values to better connect with consumers.
3. Dark and Moody Imagery - A trend of using non-traditional, more emotive and unconventional imagery for fashion editorials can help brands and industry professionals create a unique impact and evoke emotions in their audience.
Industry Implications
1. Fashion Industry - High-end fashion brands and designers can adopt eco-friendly materials and techniques to appeal to consumers becoming increasingly conscientious of their environmental footprint.
2. Advertising Industry - Agencies can produce campaigns that center around social and environmental issues and connect with consumers on a human level, encouraging positive brand perception and loyalty.
3. Photography Industry - Photography professionals can experiment with new and unconventional means of capturing images, utilizing dark and moody themes that evoke emotion to create impactful content.
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