Sang's Ready-to-Drink Coffees Share an Authentic Taste of Vietnam
Laura McQuarrie — May 11, 2023 — Lifestyle
References: eatdrinksang & sprudge
Sang's lineup of ready-to-drink Vietnamese coffees conveniently energize with Robusta sourced from Vietnam. The vibrant and authentic product lineup offers something for every type of coffee drinker, whether they prefer their coffee black, with a splash of oat milk or in the style of a creamy cinnamon latte.
The rising popularity of ready-to-drink Vietnamese coffee showcases a growing appreciation for international flavors and a desire for culturally immersive experiences. Sang got its start when founder Lan Pham was stuck in lockdown like the rest of the world and craving the authentic taste of cà phê sữa đá, fresh off the streets of Saigon.
Now, coffee lovers can appreciate Vietnamese coffee in a more convenient way than ever, all the while experiencing the country's bright and bold culinary traditions.
The rising popularity of ready-to-drink Vietnamese coffee showcases a growing appreciation for international flavors and a desire for culturally immersive experiences. Sang got its start when founder Lan Pham was stuck in lockdown like the rest of the world and craving the authentic taste of cà phê sữa đá, fresh off the streets of Saigon.
Now, coffee lovers can appreciate Vietnamese coffee in a more convenient way than ever, all the while experiencing the country's bright and bold culinary traditions.
Trend Themes
1. Ready-to-drink Vietnamese Coffees - Opportunity for disruptive innovation exists in creating new ready-to-drink coffee flavors that introduce Vietnamese flavors to new consumers.
2. Global Flavor Preferences - Capitalizing on the growing appreciation for international flavors can lead to creating new beverage products that expand cultural immersion experiences.
3. Convenient Beverage Options - Innovating new ways to make globally inspired beverages more easily accessible can tap into the growing demand for on-the-go products.
Industry Implications
1. Coffee Industry - The coffee industry can expand its offerings by incorporating internationally sourced coffee beans to capture unique flavor profiles and interest new consumers.
2. Beverage Industry - Opportunities exist for the beverage industry to develop new ready-to-drink products that appeal to consumers looking for both convenience and new cultural experiences.
3. Export Industry - Producing and exporting globally inspired beverage products can tap into a growing demand for international flavors and expand cultural exchange.
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