'New Genres: Video in the Internet Age' Examines New Culture
Justin Lam — April 24, 2018 — Pop Culture
References: movingimage.us & polygon
New York's Museum of Moving Image has been dedicated to film, television and digital media since its inception, but its newest exhibit, dubbed 'the New Genres: Video in the Internet Age', focuses on how modern technology has drastically changed media. The focus of the exhibit is meant to examine how modern technology has changed not just how we watch videos, but also how we make and share them — and just exactly what these videos are in the first place. The exhibit is being organized by MoMI Curator of Digital Media Jason Eppink and Associate Curator Sarah Ullman and seeks to explore the ways in which the internet has created new and distinct genres of media.
At a time when vloggers and internet figures have become new celebrities, the New Genres: Video in the Internet Age exhibit aims to understand why this is and how it has drastically changed the landscape of consumable media. The exhibition will feature a host of displays, and Polygon, a videogame website, will include a series of videos breaking down topics, including ASMR, Unboxing, Explainers, Let’s Play, Reaction videos and Vlogging.
At a time when vloggers and internet figures have become new celebrities, the New Genres: Video in the Internet Age exhibit aims to understand why this is and how it has drastically changed the landscape of consumable media. The exhibition will feature a host of displays, and Polygon, a videogame website, will include a series of videos breaking down topics, including ASMR, Unboxing, Explainers, Let’s Play, Reaction videos and Vlogging.
Trend Themes
1. New Genres in Video - The exhibit explores the emergence of new and distinct genres of media in the internet age.
2. Influencer Culture - The exhibit investigates the rise of vloggers and internet figures as new celebrities and their impact on consumable media.
3. Changing Media Consumption - The exhibit examines how modern technology has transformed not only how videos are watched, but also how they are made and shared.
Industry Implications
1. Entertainment - The entertainment industry can leverage the understanding of new video genres to create innovative and disruptive content.
2. Digital Media - The digital media industry can adapt to the changing landscape of media consumption by embracing new genres and platforms.
3. Marketing and Advertising - Marketers and advertisers can tap into the influencer culture and leverage the popularity of internet figures to create impactful campaigns.
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