Doritos Replaces a Steering Wheel with a Video Game Driving System
Laura McQuarrie — May 30, 2015 — Autos
References: facebook & creativecriminals
Snack brand Doritos brings video game driving to real life with its Gamepad Drive. A steering wheel is one thing that seems absolutely essential to have inside a car, but Doritos proves that it can be swapped out for something like a handheld gaming controller—and still work quite well.
In order to see how the car would run, Doritos pitted two gamers against a professional race car driver for a well-matched battle. The competitors then had to go on a course, picking up coins, pushing the speed limit and avoid hitting giant chips along the way.
Now that video gaming is becoming more immersive, stunts like this one offer a fun way to bridge the gap between the two realities.
In order to see how the car would run, Doritos pitted two gamers against a professional race car driver for a well-matched battle. The competitors then had to go on a course, picking up coins, pushing the speed limit and avoid hitting giant chips along the way.
Now that video gaming is becoming more immersive, stunts like this one offer a fun way to bridge the gap between the two realities.
Trend Themes
1. Video Game Driving - Opportunity for developing immersive video game driving experiences for cars.
2. Handheld Gaming Controllers - Potential to replace traditional car steering wheels with handheld gaming controllers.
3. Immersive Experiences - Creating innovative ways to bridge the gap between virtual and real-life environments.
Industry Implications
1. Automotive - Exploring the integration of video game elements into car driving experiences.
2. Gaming - Developing gaming technology for use in unconventional applications like driving.
3. Entertainment - Creating immersive experiences that blur the lines between virtual and real world.
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