Louis Vuitton Launches New Video Game to Celebrate Its Bicentennial
Francesca Mercurio — August 10, 2021 — Luxury
References: ca.louisvuitton & thenationalnews
To celebrate the birth of the founder of Louis Vuitton (on August 4, 1821), the luxury Fashion house has planned a series of year-long events to commemorate the designer. Among the celebratory endeavors is the launch of a new video game.
The video game is called 'Louis 200,' and takes players through the very quest Mr. Louis Vuitton took when he was a young boy, traveling on foot from Anchay to Paris. The game is said to be a mixture of education, art, and escapism. It was also created as a means of staying relevant among the younger generation that is driven by digital experiences. The players will travel through six dream-like locations and when they reach the final destination, they are welcomed with a birthday celebration.
The game is whimsical and doubles as a Louis Vuitton history lesson.
Image Credit: Louis Vuitton
The video game is called 'Louis 200,' and takes players through the very quest Mr. Louis Vuitton took when he was a young boy, traveling on foot from Anchay to Paris. The game is said to be a mixture of education, art, and escapism. It was also created as a means of staying relevant among the younger generation that is driven by digital experiences. The players will travel through six dream-like locations and when they reach the final destination, they are welcomed with a birthday celebration.
The game is whimsical and doubles as a Louis Vuitton history lesson.
Image Credit: Louis Vuitton
Trend Themes
1. Luxury Gaming - The trend of luxury brands entering the gaming industry to reach younger generations and introduce their brand through digital experiences.
2. Gamification of Education - The trend of using video games as an educational tool to introduce historical figures and events to younger generations.
3. Virtual Brand Experiences - The trend of brands creating virtual experiences to engage customers and stay relevant in the digital age.
Industry Implications
1. Luxury Fashion - Opportunities for luxury fashion brands to enter the gaming industry and create digital experiences to reach younger generations.
2. Edtech - Opportunities for educational technology companies to collaborate with luxury brands in creating educational gaming experiences.
3. Marketing and Advertising - Opportunities for marketing and advertising firms to help luxury brands create virtual experiences that engage customers and create brand loyalty.
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