The Vice Terry Richardson 'Tons of Fun' Editorial Redefines Beauty
Corinne Guirgis — July 17, 2011 — Fashion
Empowering women in the world with different body types, the Vice Terry Richardson Tons of Fun photo shoot is energetic, fun and more than a little risque. The spread will run in the next issue of Vice, and its style is reminiscent of some of Richardson's raunchier work with his usual twig-sized subjects, which include Eniko Mihalik and Kate Moss.
Richardson is famous for creating a carefree party environment on his set, and this video footage of the shoot shows all these ladies enjoying the benefits of his genius.
Implications - In this beauty and body image-obsessed society, consumers are consistently exposed to a uniform standard of beauty that is unrealistic and unattainable. Conscious photographers and artists looking to broaden the meaning of beauty to include various body types appeal to consumers who are eager to see these changes.
Richardson is famous for creating a carefree party environment on his set, and this video footage of the shoot shows all these ladies enjoying the benefits of his genius.
Implications - In this beauty and body image-obsessed society, consumers are consistently exposed to a uniform standard of beauty that is unrealistic and unattainable. Conscious photographers and artists looking to broaden the meaning of beauty to include various body types appeal to consumers who are eager to see these changes.
Trend Themes
1. Body Diversity Emphasis - Photographers showcase and celebrate diverse body types, appealing to consumer demand for inclusive beauty standards.
2. Playful, Bohemian Aesthetic - A carefree, energetic and risque, party-inspired aesthetic has captured the attention of consumers who seek more adventurous and fun expression in beauty and fashion.
3. Anti-photoshop Movement - Consumers want to see more natural, unretouched images of women that represent the diversity of body shapes and sizes, creating opportunities for brands that genuinely commit to authenticity and inclusivity.
Industry Implications
1. Fashion Photography - Fashion photographers can capitalize on the trend for body diversity and non-traditional beauty standards, highlighting unique and unconventional perspectives.
2. Body Positive Fashion - Clothing brands who prioritize body positivity can use these types of high energy, sensual campaigns to promote their values, creating a more genuine connection with consumers who crave inclusive representation in fashion.
3. Beauty and Cosmetics - Cosmetic brands can participate in the anti-photoshop movement by using real women to promote their products and embracing the changing beauty standards while demystifying pressure to look absolutely perfect.
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