The Veterinary L'Etudiant Print Leaves a Fecal Imprint
Amelia Roblin — January 22, 2011 — Marketing
References: letudiant.fr & coloribus
I must say that looking at this Veterinary L'Etudiant advertisement makes me pretty thankful to be sitting at a desk. The French employment service has created this messy horse-poo print to pose the question of job satisfaction.
Created by the Young & Rubicam Paris ad agency, the Veterinary L'Etudiant campaign clearly pictures the excrement outline of an unfortunate large-animal vet. Clearly unprepared for the brown blow, this splattered professional may be in the market for a new job.
Created by the Young & Rubicam Paris ad agency, the Veterinary L'Etudiant campaign clearly pictures the excrement outline of an unfortunate large-animal vet. Clearly unprepared for the brown blow, this splattered professional may be in the market for a new job.
Trend Themes
1. Shocking Print Ads - Creating visually striking and provocative print ads can grab consumers' attention and generate buzz for a brand.
2. Job Satisfaction Awareness - Employment campaigns that highlight the importance of job satisfaction can encourage professionals to explore new career opportunities.
3. Unconventional Advertising Approaches - Using unconventional methods, such as incorporating unusual visuals like horse-poo prints, can help brands stand out and make a memorable impact.
Industry Implications
1. Advertising and Marketing - The advertising industry can benefit from adopting shocking and unconventional print ads as a way to create buzz and engage audiences.
2. Career Services - Career service providers can incorporate the concept of job satisfaction awareness in their campaigns to help individuals find fulfilling professions.
3. Graphic Design and Printing - The graphic design and printing industry can explore unique and attention-grabbing techniques like using unexpected visuals to create impactful print materials.
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