Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Specialized Nutrition Pet Foods

Clean the Sky - Positive Eco Trends & Breakthroughs

Veterinary HPM Pet Nutrition is Made for Spayed & Neutered Animals

— February 11, 2022 — Lifestyle
Based on data about spayed and neutered pets, animal health company Virbac launched its first line of pet food, Veterinary HPM Pet Nutrition. The line includes two cat foods and four dog foods that are formulated for spayed and neutered animals, and it takes into consideration that spaying and neutering can decrease a pet’s metabolism by up to 30% and increase a pet’s appetite by up to 60%, which can lead to obesity.

As Virbac has identified, many pet owners are unaware of the fact that the risk of obesity is increased and their pets' diets are not altered accordingly. The dry food for cats and dogs from Veterinary HPM Pet Nutrition can be found in six formulas that are tailored to different ages and sizes.
Trend Themes
1. Spayed & Neutered Pet Food - The launch of Virbac's Veterinary HPM Pet Nutrition caters to a growing awareness of the dietary needs of spayed and neutered pets, offering alignment with pet owner's concerns of obesity and unhealthy nutrition habits.
2. Specialized Nutrition for Pets - With pet owners becoming increasingly concerned about their pet's health and wellbeing, specialized nutrition is set to become a significant trend for the industry as aware pet owners seek to provide the best possible care.
3. Personalized Diet Plans for Pets - The industry could develop an augmentation on specialized nutrition by offering tailored diet plans that consider breed, age, weight, medical history, and dietary preferences to allow pet owners to customize their pet's diets according to specific needs.
Industry Implications
1. Pet Food Industry - The pet food industry can leverage specialized nutrition concepts to create tailored products that cater to specific health and dietary requirements, providing opportunities for growth and innovation.
2. Veterinary Industry - The veterinary industry can collaborate with the pet food industry to advocate healthy, specialized nutrition concepts for pets by providing consultations and programs that enable pet owners to provide optimal care for their beloved pets.
3. Technology Industry - The technology industry can contribute by creating apps and devices that allow pet owners to track their pet's diets, habits, and nutrition to ensure optimal health and wellbeing, providing opportunities for innovation in the pet care segment.
1.7
Score
Popularity
Activity
Freshness