Crypto Fashion Week Explores Blockchain-Powered Digital Fashion
Laura McQuarrie — March 8, 2021 — Fashion
References: cryptofashionweek.xyz & nylon
Crypto Fashion Week kicked off in February and it explored the future of cryptofashion, or digital fashion that may be traded and authenticated on the blockchain. The blockchain-powered digital fashion event featured workshops, exhibitions and conversations hosted across various social platforms that united designers, artists, technology fans and more.
Since the start of the pandemic, mainstream fashion has made more of a shift into the virtual world, and even before that, digital fashion was being explored with online experiences, augmented reality try-ons, and authenticated collectibles.
Going forward, the creators of Crypto Fashion Week hope that it can carry the conversation forward, and support the emerging digital fashion sector. co-organizer of Crypto Fashion Week, Lady Phe0nix says “Digital fashion might overtake physical sales sooner than we think. Especially now, during COVID, people aren’t really dressing to impress anywhere but the Internet."
Since the start of the pandemic, mainstream fashion has made more of a shift into the virtual world, and even before that, digital fashion was being explored with online experiences, augmented reality try-ons, and authenticated collectibles.
Going forward, the creators of Crypto Fashion Week hope that it can carry the conversation forward, and support the emerging digital fashion sector. co-organizer of Crypto Fashion Week, Lady Phe0nix says “Digital fashion might overtake physical sales sooner than we think. Especially now, during COVID, people aren’t really dressing to impress anywhere but the Internet."
Trend Themes
1. Crypto Fashion - The emerging trend of cryptofashion is paving the way for blockchain-powered digital fashion that can be traded and authenticated on the blockchain.
2. Virtual Fashion Events - The shift to virtual fashion events has enabled designers, artists, and technology fans to connect more easily, raising the possibility of more immersive and interactive virtual fashion experiences.
3. Digital Collectibles - The rise of authenticated collectibles within the digital fashion world is creating new revenue streams and opportunities for designers and creators using blockchain technology.
Industry Implications
1. Fashion Industry - The fashion industry can explore blockchain technology and virtual experiences as a way to engage with consumers in a new way and create innovative revenue streams to complement traditional sales channels.
2. Technology Industry - The technology industry has an opportunity to develop new blockchain-based solutions for the authentication and trading of digital fashion, as well as enhancing virtual and augmented reality experiences for fashion enthusiasts.
3. Art Industry - The art industry can consider how non-fungible tokens (NFTs) can be utilized as a way to authenticate and trade digital art and fashion, potentially creating a new market and revenue stream for artists and designers.
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