Verescence and What Matters Launch 100% Recyclable Bottles
Jana Pijak — September 9, 2020 — Art & Design
References: packagingeurope
Verescence and What Matters have joined forces on a new, safety-focused glass packaging concept. The glass manufacturer and household essentials startup will launch 100% recyclable bottle packaging with a non-slip design. The packaging aims to prevent unwanted injuries and common glass-related accidents.
Addressing the downside of glass versus plastic within the home -- the possibility of more injuries as glass is more prone to breaking -- Verescence and What Matters combat this with packaging that "utilises a soft-touch coating as a second skin which gives a non-slip effect on the glass surface."
In addition to its non-slip design, this packaging also features a thin polymer finish that covers the glass in order to absorb shock and prevent the spread of small fragments during a shatter scenario. Targeting multi-generational households, What Matters ensures its packaging is practical, eco-friendly and as safe as possible for consumers of all ages.
Image Credit: Packaging Europe
Addressing the downside of glass versus plastic within the home -- the possibility of more injuries as glass is more prone to breaking -- Verescence and What Matters combat this with packaging that "utilises a soft-touch coating as a second skin which gives a non-slip effect on the glass surface."
In addition to its non-slip design, this packaging also features a thin polymer finish that covers the glass in order to absorb shock and prevent the spread of small fragments during a shatter scenario. Targeting multi-generational households, What Matters ensures its packaging is practical, eco-friendly and as safe as possible for consumers of all ages.
Image Credit: Packaging Europe
Trend Themes
1. Safety-focused Glass Packaging - The trend towards safety-focused packaging in the glass industry presents opportunities for companies to innovate with non-slip, shock-absorbing designs.
2. Recyclable Packaging - The shift towards 100% recyclable bottle packaging opens up opportunities for companies to create sustainable and eco-friendly products.
3. Multi-generational Products - The trend towards creating products that can be used by consumers of all ages and stages of life presents opportunities for companies to develop more practical and accessible products.
Industry Implications
1. Glass Manufacturing - The glass manufacturing industry can seize the opportunity to innovate with safety-focused packaging designs that address consumer concerns.
2. Home Goods - The home goods industry can take advantage of the trend towards multi-generational products by creating practical, safe, and accessible packaging for all consumers.
3. Environmental Sustainability - The push towards 100% recyclable packaging presents opportunities for companies to integrate more sustainable practices into their manufacturing processes and reduce their environmental impact.
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