Verdes y Colores is the Vision of Sustainable Retail and Fashion
Omar Yusuf — October 28, 2011 — Social Good
References: verdesycolores & treehugger
Verdes y Colores is the type of multi-faceted store in Costa Rica whose ingenious design keeps customers coming back and chattering among their friends. Located mere minutes from San Jose Airport, the retailer is part-museum, part-vendor and focuses on popularizing sustainable design with its informative tours.
Although walk-ins are certainly welcome to browse the store's collection of souvenirs and clothing ensembles, the strength of Verdes y Colores lies in its organized tours, which inform customers about responsible buying, sustainable design and fair trade practices. Considering Costa Rica's position as a world leader in sustainable tourism, it's unsurprising that founder and designer Melissa Jimenez forwards considerable money to local artisans and craftsmen so that they may continue practicing the skills that Verdes y Colores so diligently tries to protect.
Contact Information:
Verdes y Colores Website
Verdes y Colores on Facebook
Verdes y Colores on Twitter
Telephone: 506-2441-5639
La Ceiba, Costa Rica
Although walk-ins are certainly welcome to browse the store's collection of souvenirs and clothing ensembles, the strength of Verdes y Colores lies in its organized tours, which inform customers about responsible buying, sustainable design and fair trade practices. Considering Costa Rica's position as a world leader in sustainable tourism, it's unsurprising that founder and designer Melissa Jimenez forwards considerable money to local artisans and craftsmen so that they may continue practicing the skills that Verdes y Colores so diligently tries to protect.
Contact Information:
Verdes y Colores Website
Verdes y Colores on Facebook
Verdes y Colores on Twitter
Telephone: 506-2441-5639
La Ceiba, Costa Rica
Trend Themes
1. Sustainable Design - Disruptive innovation opportunity: Develop new materials and manufacturing processes that align with sustainable design principles.
2. Responsible Buying - Disruptive innovation opportunity: Create a platform or app that allows consumers to easily identify and purchase products from brands that follow responsible buying practices.
3. Sustainable Tourism - Disruptive innovation opportunity: Develop technologies and services that enhance the sustainability of tourist destinations and facilitate responsible tourism experiences.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporate sustainable practices and design principles into retail operations and product offerings.
2. Fashion - Disruptive innovation opportunity: Explore innovative methods of producing clothing that minimize environmental impact and promote fair trade practices.
3. Tourism - Disruptive innovation opportunity: Develop eco-friendly tourism initiatives and services that educate and engage travelers in sustainable practices.
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