Dunkin Donuts' Voodoo Veggie Wraps Come in Green for Vegetarians
Laura McQuarrie — August 1, 2015 — Lifestyle
References: dunkindonuts & brandeating
Vegetarian food options are usually introduced as alternatives to meat rather than being the highlight of a menu, but Dunkin' Donuts in India is treating vegetarians and carnivores alike with its new Voodoo Veggie Wraps.
The vegetarian-friendly option is wrapped in a green tortilla, while the meat-filled variety is blatantly wrapped in a red-colored bread to signal the inclusion of meat. Both of these colored wraps are available in 'Wicked' and 'Not so Wicked' types, providing different types of filling that include varied levels of spice.
As far as why the wraps have been given the name 'Voodoo,' it may be due to the fact that the wraps are covered in a dark seasoning. Even though Halloween is months away, that won't stop people from snacking on these fun wraps.
The vegetarian-friendly option is wrapped in a green tortilla, while the meat-filled variety is blatantly wrapped in a red-colored bread to signal the inclusion of meat. Both of these colored wraps are available in 'Wicked' and 'Not so Wicked' types, providing different types of filling that include varied levels of spice.
As far as why the wraps have been given the name 'Voodoo,' it may be due to the fact that the wraps are covered in a dark seasoning. Even though Halloween is months away, that won't stop people from snacking on these fun wraps.
Trend Themes
1. Color-coded Snack Wraps - Opportunity to differentiate food options and cater to different dietary preferences with color-coded packaging.
2. Vegetarian-friendly Menus - Meeting the demand for vegetarian options by offering plant-based alternatives as highlight of the menu.
3. Unique Seasonings - Using innovative and flavorful seasonings to create unique and exciting food experiences.
Industry Implications
1. Fast Food - Fast food chains can implement color-coded packaging to cater to the needs of different customer preferences.
2. Restaurant - Restaurants could introduce vegetarian-friendly menus as a highlighted and distinctive offering.
3. Food Manufacturing - Food manufacturers can explore unique and innovative seasoning options to enhance product offerings and attract new customers.
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