'Veggie Hunter' Explores Plant-Based Food Menus in America
Laura McQuarrie — July 6, 2017 — Lifestyle
'Veggie Hunter' is the name of an all-new food-focused web series on YouTube produced by Koi Media that explores plant-based businesses and vegan menus that are thriving across the United States. The new series stars cancer survivor Cynthia Malaran, also known as DJ CherishTheLuv, who turned to plant-based food as a means of healing and recovery following a double mastectomy last year.
The first few episodes feature an exploration of vegan menus across NYC eateries, such as the Cinnamon Snail, Blossom and John's of 12th Street, which boasts a new vegan menu.
Koi Media's Kamilah Lewis notes that "10 years ago it wasn’t easy to have a vegan diet and going out to eat was next to impossible. Now there are vegan/vegetarian restaurants popping up everywhere! And not just on the east and west coasts but middle America too!"
The rise of plant-based eating has created a high demand for all-vegan grocery stores, cruelty-free clothing boutiques, as well as a greater number of vegetarian options on QSR menus.
The first few episodes feature an exploration of vegan menus across NYC eateries, such as the Cinnamon Snail, Blossom and John's of 12th Street, which boasts a new vegan menu.
Koi Media's Kamilah Lewis notes that "10 years ago it wasn’t easy to have a vegan diet and going out to eat was next to impossible. Now there are vegan/vegetarian restaurants popping up everywhere! And not just on the east and west coasts but middle America too!"
The rise of plant-based eating has created a high demand for all-vegan grocery stores, cruelty-free clothing boutiques, as well as a greater number of vegetarian options on QSR menus.
Trend Themes
1. Plant-based Food Exploration - A trend where many consumers and business owners are exploring plant-based food options, creating opportunities for the development of new vegan menus and restaurants, as well as plant-based products and services.
2. Vegan-focused Media - A trend where vegan-focused media is emerging to cater to the growing demand for plant-based content, creating opportunities for producers to create informative and entertaining content to attract a large and diverse vegan following.
3. Cancer Survival & Plant-based Diets - A trend where cancer survivors are using plant-based diets to aid in their healing and recovery, creating opportunities for the development of specialized vegan menus, products, and services tailored to the unique needs of this beneficiary group.
Industry Implications
1. Plant-based Food Industry - An industry that could benefit from this trend by creating and marketing more plant-based products and options across all food categories and exploring new distribution channels to reach a wider audience.
2. Media and Entertainment Industry - An industry that could benefit from this trend by producing more vegan-focused content, such as web series, documentaries, and podcasts, to cater to the growing vegan community and attract new audiences.
3. Healthcare & Wellness Industry - An industry that could benefit from this trend by developing specialized products and services, such as plant-based meal plans and nutritional supplements, to cater to cancer survivors and other individuals seeking plant-based diets for healing and recovery purposes.
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