Taste & Glory Deli Slices Come in Three Vegan Varieties
Michael Hemsworth — September 14, 2021 — Marketing
References: tasteandglory & foodbev
The Taste & Glory deli slices are a premium range of vegan-friendly sandwich slices that will offer consumers the ability to create some of their favorite lunchtime meals in a meat-free manner.
The slices come in three varieties to choose from including No-Chicken, No-Ham and No-Beef, which are each crafted with a thick-cut profile to help mimic the texture of meat. The products will be launched into Asda locations in the UK starting on October 4 with a wider launch into Morrisons and Waitress locations later this year.
Brand Manager for Taste & Glory Beth George spoke on the new Taste & Glory deli slices saying, "Lunchtime is such an important part of the day, when we often need something quick but tasty, but when it comes to meat-free options, there’s not much to get excited about. We’re here to give shoppers something delicious to look forward to and to make plant-based sandwiches, wraps and salads something to shout about. Taste & Glory delivers on taste and texture, so we’re thrilled to launch our new meat-free Deli Slices range to give retailers opportunities for under-served occasions in the meat-free category. Consumers are crying out for delicious, meat-free lunchtime options and we’re here to shake up sandwiches like never before.”
The slices come in three varieties to choose from including No-Chicken, No-Ham and No-Beef, which are each crafted with a thick-cut profile to help mimic the texture of meat. The products will be launched into Asda locations in the UK starting on October 4 with a wider launch into Morrisons and Waitress locations later this year.
Brand Manager for Taste & Glory Beth George spoke on the new Taste & Glory deli slices saying, "Lunchtime is such an important part of the day, when we often need something quick but tasty, but when it comes to meat-free options, there’s not much to get excited about. We’re here to give shoppers something delicious to look forward to and to make plant-based sandwiches, wraps and salads something to shout about. Taste & Glory delivers on taste and texture, so we’re thrilled to launch our new meat-free Deli Slices range to give retailers opportunities for under-served occasions in the meat-free category. Consumers are crying out for delicious, meat-free lunchtime options and we’re here to shake up sandwiches like never before.”
Trend Themes
1. Meat-free Alternatives - There is a high demand for more meat-free alternatives for consumers who are looking for healthier and ethical food choices.
2. Thick-cut Profile Products - Creating plant-based meat alternatives with a thicker profile can help mimic the texture and flavor of real meat, offering a more satisfying and authentic experience for consumers.
3. Premium Vegan-friendly Products - Consumers are willing to pay a premium for high-quality, vegan-friendly products that offer excellent taste and texture, creating opportunities for brands to innovate in this space.
Industry Implications
1. Plant-based Foods Industry - The growing trend towards meat-free alternatives is creating opportunities for companies to develop innovative, flavorful, and healthier plant-based food products.
2. Retail Industry - As consumers become more health and environmentally conscious, the retail industry can tap into the demand for meat-free alternatives by providing a wider range of premium, vegan-friendly options in their stores.
3. Food Service Industry - Food service providers can innovate and create unique menu offerings that cater to customers who are looking for healthier and ethical food options that are also delicious and satisfying.
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