The Loryma Vegan Premixes are Perfect for DIY Recipes
Michael Hemsworth — October 21, 2021 — Marketing
References: crespeldeitersgroup & foodbev
There are a growing number of pre-made plant-based meat products on the market, so these Loryma vegan premixes have been created to help offer consumers a way to create their very own recipes from the comfort of their own kitchen.
The products are premixed and work by being mixed with water before being used to craft a range of recipes including plant-based burger patties, nuggets and breaded cutlets. The products are all crafted without E-numbers and boast a protein content that is quite comparable to real meat.
Managing Director of Loryma Henrik Hetzer spoke on the new Loryma vegan premixes saying, "Our do-it-yourself solution addresses a target group that is keen on creative cooking and wants to know all about the ingredients involved. With our product, we help manufacturers meet the high demands of conscious consumers who want [a] clean label, optimised nutritional values, along with creative freedom in preparation and, of course, a convincing mouthfeel.”
Image Credit: Crespel & Deiters
The products are premixed and work by being mixed with water before being used to craft a range of recipes including plant-based burger patties, nuggets and breaded cutlets. The products are all crafted without E-numbers and boast a protein content that is quite comparable to real meat.
Managing Director of Loryma Henrik Hetzer spoke on the new Loryma vegan premixes saying, "Our do-it-yourself solution addresses a target group that is keen on creative cooking and wants to know all about the ingredients involved. With our product, we help manufacturers meet the high demands of conscious consumers who want [a] clean label, optimised nutritional values, along with creative freedom in preparation and, of course, a convincing mouthfeel.”
Image Credit: Crespel & Deiters
Trend Themes
1. DIY Plant-based Meat - The trend of customizable plant-based meat mixes allows consumers to create meat alternatives tailored to their taste.
2. E-number-free Products - The Loryma vegan premixes cater to the consumers' demand for clean food by being free of E-numbers.
3. Optimized Nutritional Composition - Providing customizable plant-based meat mixes with optimized nutritional values can appeal to the health-conscious consumer market.
Industry Implications
1. Vegan & Vegetarian Alternatives - The customizable vegan premixes can disrupt the pre-made plant-based meat products market and create opportunities for manufacturers to cater to DIY food trends.
2. Food Ingredient Suppliers - Suppliers of clean, natural food ingredients can capitalize on the trend and demand for E-number-free products by providing ingredients for customizable premixes.
3. Manufacturing & Food Processing - Food manufacturers can enter the customizable plant-based meat mix market and tap into the rising demand by offering premixes with optimized nutritional composition, creative freedom and a unique mouthfeel.
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