Higgidy's First-Ever Vegan Product Spotlights Sweet Potatoes
Laura McQuarrie — June 28, 2018 — Lifestyle
References: higgidy-staging.graphitedigital & instagram
As the demand for plant-based food in the UK continues to skyrocket, UK-based pastry company Higgidy recently unveiled its first-ever fully vegan pastries. The all-new Roasted Sweet Potato and Red Onion Parcels are exclusively available through Waitrose, offering consumers a "warming and wonderous" treat hand-folded pastry stuffed with chili-roasted sweet potatoes, red onions, spiced tomatoes, and lentils. The hearty pastries are also topped with millets and black onion seeds for added taste and texture.
Waitrose has keenly responded to customer requests for more vegetarian and vegan options by launching a brand-new chilled vegan section. These new savory pastries from Higgidy can be found in this dedicated all-vegan store section.
With products like its Slow Cooked Steak & Sussex Ale Pie and the Spinach, Feta & Pine Nut Pie, Higgidy caters to a range of consumers and different dietary preferences.
Waitrose has keenly responded to customer requests for more vegetarian and vegan options by launching a brand-new chilled vegan section. These new savory pastries from Higgidy can be found in this dedicated all-vegan store section.
With products like its Slow Cooked Steak & Sussex Ale Pie and the Spinach, Feta & Pine Nut Pie, Higgidy caters to a range of consumers and different dietary preferences.
Trend Themes
1. Rising Demand for Vegan Food - Higgidy's first-ever vegan pastries respond to the growing demand for plant-based options in the UK.
2. Expansion of Vegan Food Sections - Waitrose's launch of a chilled vegan section demonstrates the increasing popularity of vegan products.
3. Innovative Vegan Pastry Flavors - Higgidy's Roasted Sweet Potato and Red Onion Parcels introduce unique and flavorful combinations to the vegan pastry market.
Industry Implications
1. Plant-based Food - The increasing demand for vegan food creates opportunities for companies to innovate and offer new plant-based options.
2. Grocery Retail - The expansion of dedicated vegan sections in supermarkets like Waitrose presents growth opportunities for grocery retailers.
3. Pastry and Baked Goods - The introduction of savory vegan pastries by Higgidy showcases the potential for innovation within the pastry industry to cater to vegan consumers.
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