v2food's Vegan Meat Buns Target Chinese Consumers
Laura McQuarrie — November 10, 2021 — Lifestyle
References: greenqueen.hk
v2food's plant-based meat alternatives are being incorporated into products like vegan steamed buns, noodle dishes and ready meals that target curious Chinese consumers. In collaboration with food producers, v2food is working its vegan soy-based meat into a range of dishes that reimagine classic local meals in a culturally relevant way.
To make sure that the pork-like v2mince and other meatless products would be relevant to Chinese consumers, the Australian food tech "worked closely with Chinese butchers and chefs to develop great-tasting bespoke pork, designed for the Chinese palette," as described by Cyrus Pan, v2food general manager for China.
v2food will also be introducing Western-style dishes like plant-based lasagne and sausage rolls via Food Vending.
To make sure that the pork-like v2mince and other meatless products would be relevant to Chinese consumers, the Australian food tech "worked closely with Chinese butchers and chefs to develop great-tasting bespoke pork, designed for the Chinese palette," as described by Cyrus Pan, v2food general manager for China.
v2food will also be introducing Western-style dishes like plant-based lasagne and sausage rolls via Food Vending.
Trend Themes
1. Plant-based Meat Alternatives - There is an opportunity to develop and market a wider range of plant-based meat alternatives to cater to consumers looking for healthier and more sustainable food options.
2. Cultural Relevance of Vegan Products - Developing culturally relevant vegan products can help companies reach new markets and expand their consumer base.
3. Innovative Collaboration Between Food Producers - Collaboration between food producers can lead to the development of unique and innovative plant-based products that appeal to a wider range of consumers.
Industry Implications
1. Plant-based Meat Industry - The plant-based meat industry is quickly growing and has the potential to disrupt the traditional meat industry.
2. Food Tech Industry - The food tech industry can utilize emerging technologies to develop and improve plant-based meat alternatives and make them more cost-effective and sustainable.
3. Food Retail and Vending Industry - Food retail and vending companies can expand their offerings by incorporating plant-based meat alternatives into their products and making them more accessible to consumers.
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