KVD Vegan Beauty's Vegan Lash Primer Features Plant-Based Conditioners
Laura McQuarrie — September 21, 2020 — Fashion
References: kvdveganbeauty & prnewswire
KVD Vegan Beauty's Epic Curl Vegan Lash Primer promises to provide the lift and curl that comes with using a traditional eye curler, yet without causing damage to the delicate lashes. The plant-based lash primer is powered by ingredients like conditioning sunflower seed oil, jojoba and olive oil, plus sustainable bamboo powder.
The lash-lifting formula is paired with an hourglass-shaped brush, so that each and every lash can be defined without the need to use other tools. Thanks to its shape, which offers more control than the average eyelash curler, the brush helps to volumize, curl and lift lashes, even if they tend to slant downwards or usually resist being curled. The formula is also unique for its soft gray formula, which isn't a harsh white color like most.
Image Credit: KVD Vegan Beauty
The lash-lifting formula is paired with an hourglass-shaped brush, so that each and every lash can be defined without the need to use other tools. Thanks to its shape, which offers more control than the average eyelash curler, the brush helps to volumize, curl and lift lashes, even if they tend to slant downwards or usually resist being curled. The formula is also unique for its soft gray formula, which isn't a harsh white color like most.
Image Credit: KVD Vegan Beauty
Trend Themes
1. Plant-based Cosmetics - Incorporating plant-based and sustainable ingredients in cosmetic products offers a disruptive innovation opportunity in the beauty industry.
2. Innovative Eyelash Products - Creating new formulas, brushes, and tools for eyelash care and styling presents a disruptive innovation opportunity in the beauty industry.
3. Multifunctional Cosmetic Products - Developing cosmetic products that provide multiple benefits, such as lash-lifting and conditioning, offers a disruptive innovation opportunity in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can take advantage of the trend towards eco-friendly, plant-based and multifunctional cosmetic products to offer more sustainable and innovative solutions to consumers.
2. Organic Cosmetics - The organic cosmetics industry can benefit from incorporating innovative and sustainable plant-based ingredients, such as bamboo powder, to provide more natural and effective products to consumers.
3. Eyelash Care - The eyelash care industry can develop new products and tools for lash-lifting and conditioning to meet the growing demand from consumers for innovative and multifunctional cosmetic solutions.
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