Too Faced's Eyelash Primer Adds Extra Length and Nourishment
Laura McQuarrie — July 20, 2023 — Fashion
Too Faced is renowned for its Better Than Sex Volumizing Mascara and the beauty brand is giving consumers even more of what they want with an innovative eyelash primer that promises to add extra length and nourishment to their lashes. The all-new Better Than Sex Foreplay Mascara Primer is a nourishing mascara primer that can be applied to boost lash curl, fullness and volume dramatically.
Like a versatile mascara, this primer can be used in several different ways to achieve a desired look. While some may want the look of more separated lashes, others may be after maximum volume, both of which can be attained by using the product strategically.
Once it's time to remove the product, it's easy to do with a cotton pad and an oil-based makeup remover.
Like a versatile mascara, this primer can be used in several different ways to achieve a desired look. While some may want the look of more separated lashes, others may be after maximum volume, both of which can be attained by using the product strategically.
Once it's time to remove the product, it's easy to do with a cotton pad and an oil-based makeup remover.
Trend Themes
1. Eyelash Primers - Disruptive innovation opportunity: Develop new eyelash primers with additional benefits, such as nourishment and lengthening.
2. Versatile Mascara - Disruptive innovation opportunity: Create mascaras that can be used in multiple ways to achieve various desired looks, catering to different customer preferences.
3. Oil-based Makeup Removers - Disruptive innovation opportunity: Invent more efficient and gentle oil-based makeup removers for easier removal of mascara primers and other cosmetics.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Develop innovative beauty products, such as nourishing mascara primers, to enhance lashes and meet consumer demands.
2. Manufacturing and Production - Disruptive innovation opportunity: Explore new techniques and technologies to produce versatile mascaras and mascara primers efficiently and at a larger scale.
3. Skincare - Disruptive innovation opportunity: Create oil-based makeup removers that are not only effective in removing cosmetics but also provide skincare benefits.
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