The Nestle Vegan Drumstick Ice Cream Comes in Two Flavor Options
Michael Hemsworth — March 15, 2020 — Marketing
The Nestle Vegan Drumstick Ice Cream treats have been announced as a new product for the Canadian market that will offer consumers who practice a plant-based diet to still enjoy an iconic frozen dessert. The frozen treat comes in two flavor options including Caramel and Vanilla Chocolate Swirl, which are both made with plant-based ingredients that give them a vegan-approved profile. The treats are also made without the use of artificial colors to further enhance how applicable they are to modern shoppers.
The Nestle Vegan Drumstick Ice Cream treats are part of the increased shift amongst mainstream brands towards offering consumers plant-based alternatives to popular products. This acknowledges the rising number of consumers who practice vegetarian or vegan lifestyles to help them enjoy products they might otherwise have to avoid because of unwanted ingredients.
The Nestle Vegan Drumstick Ice Cream treats are part of the increased shift amongst mainstream brands towards offering consumers plant-based alternatives to popular products. This acknowledges the rising number of consumers who practice vegetarian or vegan lifestyles to help them enjoy products they might otherwise have to avoid because of unwanted ingredients.
Trend Themes
1. Plant-based Alternatives - The trend of offering plant-based alternatives is disrupting the food industry, creating opportunities for companies to cater to consumers with vegetarian or vegan lifestyles.
2. Vegan-friendly Desserts - The trend of vegan-friendly desserts is opening up innovative opportunities for businesses to develop plant-based versions of popular frozen treats.
3. Reduced Artificial Ingredients - The trend of reducing artificial ingredients in food products is creating a disruptive innovation opportunity for companies to create healthier and more natural options for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to tap into the growing market of plant-based alternatives and develop innovative vegan-friendly products.
2. Frozen Desserts - The frozen desserts industry can capitalize on the trend of vegan-friendly ice cream cones by creating new plant-based options that cater to consumers with dietary restrictions.
3. Natural Products - The natural products industry has the potential to disrupt the traditional food industry by creating products with reduced artificial ingredients and appealing to health-conscious consumers.
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