Harry & David and Renegade Foods Curated the Vegan Charcuterie Collection
Laura McQuarrie — August 23, 2022 — Lifestyle
References: vegconomist
The Vegan Charcuterie Collection is a new offering from gourmet gift basket purveyor Harry & David and premium meat-free charcuterie maker Renegade Foods. This box shares a selection of plant-based cured meats, specifically Toscana, Spicy Chorizo and Sopresatta.
Since it was founded in 1910, Harry & David has been offering a selection of deluxe food and gift baskets with fruits, chocolates, traditional meats and conventional cheeses. Now, customers have the option to enjoy totally meatless options that also happen to be gourmet. Renegade’s co-founder, Iona Campbell, said, "From what I’ve heard, Harry & David is an extremely data-driven company. The fact that they have decided to branch out into vegan products just shows how much this movement has grown and how it’s really impacting every corner of the market.”
Since it was founded in 1910, Harry & David has been offering a selection of deluxe food and gift baskets with fruits, chocolates, traditional meats and conventional cheeses. Now, customers have the option to enjoy totally meatless options that also happen to be gourmet. Renegade’s co-founder, Iona Campbell, said, "From what I’ve heard, Harry & David is an extremely data-driven company. The fact that they have decided to branch out into vegan products just shows how much this movement has grown and how it’s really impacting every corner of the market.”
Trend Themes
1. Vegan Meat Substitutes - Opportunity for premium brands to collaborate with plant-based companies to offer delicious vegan meat substitutes and expand their customer base.
2. Data-driven Expansion - More companies will adopt data-driven approaches to tap into niche or emerging markets and create new product lines.
3. Gourmet Gift Baskets - The increasing demand for vegan and gourmet options in gift baskets presents an opportunity for companies to curate unique and personalized gift baskets for customers who value quality and sustainability.
Industry Implications
1. Food Delivery - Food delivery companies and meal kit providers can collaborate with vegan charcuterie makers to offer vegan meal options and attract health-conscious and ethical consumers.
2. Plant-based Meat Industry - Companies in the plant-based meat industry can collaborate with gourmet gift basket companies to offer their products to a wider audience and capitalize on rising demand for meat alternatives.
3. Data Analytics - Companies that offer data analytics services can leverage their expertise to help food and beverage companies analyze customer data to identify opportunities in niche markets, such as the vegan charcuterie market.
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