Beekman 1802's Vegan Bio-Milk Mimics Goat Milk & Targets Gen Z
Laura McQuarrie — March 11, 2024 — Fashion
References: beekman1802 & ca.movies.yahoo
Goat milk is a signature ingredient in skincare products by Beekman 1802 and the brand is uniquely catering to the needs and wants of Gen Z consumers with the beauty industry's first vegan bio-milk. This plant-based, reverse-engineered alternative to goat milk is featured in the brand's new Shine-Free range, optimized for the needs of oily and combination skin.
The Beekman 1802 x Shine Free Collection includes products like the Shine Control Gel Cream Moisturizer, Pore Minimizing Facial Toner and Oil Eliminating Foaming Gel Cleanser, all formulated with vegan goat milk.
For this groundbreaking launch, Brad Farrell, Chief Marketing Officer at Beekman 1802, says "We really leaned into the 'cloning' aspect of the vegan milk science—from our look-alike casting contest, to our twin-fluencer social influencer strategy, to cloning our mascot Goatie with our Chia Pet collaboration"
The Beekman 1802 x Shine Free Collection includes products like the Shine Control Gel Cream Moisturizer, Pore Minimizing Facial Toner and Oil Eliminating Foaming Gel Cleanser, all formulated with vegan goat milk.
For this groundbreaking launch, Brad Farrell, Chief Marketing Officer at Beekman 1802, says "We really leaned into the 'cloning' aspect of the vegan milk science—from our look-alike casting contest, to our twin-fluencer social influencer strategy, to cloning our mascot Goatie with our Chia Pet collaboration"
Trend Themes
1. Vegan Bio-milk Skincare - Explore the innovative use of plant-based bio-milk in vegan skincare to cater to Gen Z consumers.
2. Reverse-engineered Ingredients - Discover the disruptive potential of reverse-engineering traditional ingredients for sustainable and cruelty-free beauty solutions.
3. Biotech-infused Beauty Products - Embrace the future of beauty with biotech-infused skincare formulations that target specific skin concerns with innovative alternatives.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can seize disruptive innovation opportunities by integrating plant-based bio-milk ingredients into skincare products.
2. Sustainable Product Development - Sustainable product development industries have the potential to revolutionize beauty formulations by exploring reverse-engineered ingredients for cruelty-free solutions.
3. Biotechnology in Skincare - Biotechnology in skincare industries can harness the power of innovative biotech-infused beauty products to address specific skin concerns with advanced formulations.
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