Byroe's Vegan Yogurt Collection Comforts the Skin Barrier
Laura McQuarrie — July 16, 2024 — Fashion
Byroe's Vegan Yogurt Collection pairs the brand's exclusive, microbiome-friendly Upcycled Vegan Soy Yogurt Complex with upcycled superfoods like passion fruit, oat and mango to soothe and support the skin barrier, and calm skin that's sensitive or reactive.
Inspired by the brand founder's heritage, these plant-powered skincare innovations recall a time in post-war Korea when clean, hot water was a luxury and spa visits served as an important ritual for cleansing and exfoliating. Byroe founder Amy Roe often visited the spa with her family and applied homemade yogurt for calmer, smoother skin.
The Vegan Yogurt Collection features the cooling and refreshing Mango Yogurt Balancing Mist, the hydrating Passion Fruit Yogurt Soothing Serum and the Oat Yogurt Moisture Barrier Cream to enhance moisture retention for stress-free skin.
Inspired by the brand founder's heritage, these plant-powered skincare innovations recall a time in post-war Korea when clean, hot water was a luxury and spa visits served as an important ritual for cleansing and exfoliating. Byroe founder Amy Roe often visited the spa with her family and applied homemade yogurt for calmer, smoother skin.
The Vegan Yogurt Collection features the cooling and refreshing Mango Yogurt Balancing Mist, the hydrating Passion Fruit Yogurt Soothing Serum and the Oat Yogurt Moisture Barrier Cream to enhance moisture retention for stress-free skin.
Trend Themes
1. Microbiome-friendly Skincare - Products integrating vegan yogurt complexes present new formulations that strengthen and balance the skin's microbiome.
2. Upcycled Superfoods in Skincare - Utilizing upcycled superfoods like passion fruit, oat, and mango, skincare lines can reduce waste while offering potent, nutrient-rich solutions for skin health.
3. Historical-inspired Beauty Rituals - Drawing inspiration from historical beauty practices such as post-war Korean spa rituals introduces authentic and culturally rich products to the market.
Industry Implications
1. Skincare - The skincare industry can tap into the benefits of microbiome-friendly ingredients to develop products that cater to sensitive and reactive skin.
2. Sustainable Beauty - Incorporating upcycled ingredients into beauty products promotes sustainability and aligns with environmentally-conscious consumer values.
3. Cultural Heritage Brands - Brands emphasizing traditional and culturally significant skincare routines offer a unique market appeal and differentiation through storytelling.
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