The Nike Vapor Iron Collection is Built for Maximum Power and Precision
Rahul Kalvapalle — August 28, 2014 — Lifestyle
References: nikeinc & golfchannel
The Nike Vapor Iron collection of golf irons includes the Vapor Pro, Vapor Pro Combo and Vapor Speed, all of which aim to take golf iron performance to the next level. The three clubs cost $1,200, $1,320 and $960 respectively. The forward-looking collection of irons was unveiled by superstar Nike golfers Tiger Woods and Rory McIlroy as well as talk show host and golf aficionado Jimmy Fallon.
The Vapor Irons feature a new Nike innovation called Modern Muscle. This is a modified standard muscle-back design that moves the iron's center of gravity to the middle of the clubface for more clean and efficient strikes.
These irons' designs are the work of Nike's ace club builder Mike Taylor.
The Vapor Irons feature a new Nike innovation called Modern Muscle. This is a modified standard muscle-back design that moves the iron's center of gravity to the middle of the clubface for more clean and efficient strikes.
These irons' designs are the work of Nike's ace club builder Mike Taylor.
Trend Themes
1. Enhanced Golf Iron Performance - The Nike Vapor Iron collection aims to take golf iron performance to the next level.
2. Modern Muscle Innovation - The Vapor Irons feature the Nike innovation called Modern Muscle which improves strike efficiency.
3. Celebrity Endorsements - The Vapor Irons were unveiled by superstar Nike golfers Tiger Woods and Rory McIlroy as well as talk show host Jimmy Fallon, showcasing the trend of celebrity endorsements in the golf industry.
Industry Implications
1. Golf Equipment Manufacturing - The Nike Vapor Iron collection demonstrates an opportunity for golf equipment manufacturers to develop advanced irons for enhanced performance.
2. Sports Equipment Retail - The launch of the Vapor Iron collection provides an opportunity for sports equipment retailers to offer high-end golf irons to their customers.
3. Celebrity Branding and Sponsorships - The endorsement by Tiger Woods, Rory McIlroy, and Jimmy Fallon highlights the potential for celebrity branding and sponsorships to drive sales and brand recognition in the golf industry.
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