The Vans California Vintage Anchors Shoe Makes a Stylish Splash this Season
Jaime Neely — June 17, 2011 — Fashion
References: freshngood & hypebeast
The new Vans California Vintage Anchors shoe collection is a perfect example of the how the brand has successfully branched out from its skateboarding-inspired shoes over the last few years. The new Vans California Vintage Anchors, although modeled after the company's signature low-cut skate shoe, boasts a much more preppy style.
The shoes are intended to be worn as boat shoes, thus, were made to fit comfortable. The shoes feature a vulcanized rubber sole and canvas upper. The noted feature of the shoe is the nautical-inspired exterior print of anchors. The Vans California Vintage Anchors shoe is available in three colors including black, white and peacoat; ideal colors to serve as basic go-to footwear. The shoes are not available for purchase worldwide at all Vans California retail locations.
The shoes are intended to be worn as boat shoes, thus, were made to fit comfortable. The shoes feature a vulcanized rubber sole and canvas upper. The noted feature of the shoe is the nautical-inspired exterior print of anchors. The Vans California Vintage Anchors shoe is available in three colors including black, white and peacoat; ideal colors to serve as basic go-to footwear. The shoes are not available for purchase worldwide at all Vans California retail locations.
Trend Themes
1. Preppy Skate Shoes - The Vans California Vintage Anchors collection showcases a preppy twist on the brand's signature skate shoe, opening up opportunities for targeting a new audience.
2. Nautical-inspired Fashion - The nautical-themed print of anchors on the Vans California Vintage Anchors shoe taps into the trend of maritime-inspired fashion, presenting opportunities for collaborations with other clothing brands.
3. Comfortable Boat Shoes - With a design intended for boat shoe wear, the Vans California Vintage Anchors collection presents opportunities for expanding into the boating and yachting industry, providing comfortable and stylish footwear options.
Industry Implications
1. Skateboarding - The Vans California Vintage Anchors collection maintains its roots in the skateboarding industry but lets professionals look stylish off the board, creating potential for cross-promotional partnerships.
2. Fashion - By introducing a preppy style and nautical-themed print, Vans has the potential to disrupt the fashion industry and attract fashion-conscious consumers looking for unique footwear options.
3. Boating and Yachting - The comfortable design and boat shoe inspiration of the Vans California Vintage Anchors collection makes it a natural fit for the boating and yachting industry, opening up opportunities for collaboration and targeted marketing.
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