Vans and MoMa Collaborated on a Sneaker
Ellen Smith — October 15, 2019 — Fashion
References: store.moma.org & hypebae
Fashion is often looked at as an art form, and this reigns true when considering the collaboration between Vans and MoMA, which is offering a new sneaker that's perfect for fashionistas and art lovers alike.
The collaborative effort sees a colorful palette on Vans' classic Era silhouette. Featuring color-blocking hues of yellow, pink, green and blue and complete with suede detailing, this shoe is sure to appeal to those who like to make a statement. Art lovers will be pleased with the MoMA logo running across one side of the shoe, marking a unique collaboration, and a limited-edition piece.
The Vans x MoMA Era is only available through MoMA's webstore and can be purchased for $80USD.
The collaborative effort sees a colorful palette on Vans' classic Era silhouette. Featuring color-blocking hues of yellow, pink, green and blue and complete with suede detailing, this shoe is sure to appeal to those who like to make a statement. Art lovers will be pleased with the MoMA logo running across one side of the shoe, marking a unique collaboration, and a limited-edition piece.
The Vans x MoMA Era is only available through MoMA's webstore and can be purchased for $80USD.
Trend Themes
1. Art-inspired Fashion - The collaboration between Vans and MoMA showcases the trend of merging art and fashion, creating opportunities for other brands to create art-inspired fashion collections.
2. Limited-edition Collaborations - The partnership between Vans and MoMA highlights the trend of limited-edition collaborations, presenting opportunities for brands to work with iconic institutions to create exclusive products for consumers.
3. Color-blocking Design - The colorful palette and color-blocking design of the Vans x MoMA Era reflects the trend of bold and vibrant patterns in fashion, opening opportunities for brands to experiment with unique designs.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of art-inspired fashion by collaborating with artists or museums to create exclusive collections that appeal to art enthusiasts.
2. Art and Culture - Museums and other cultural institutions can explore collaborations with fashion brands as a way to engage with a wider audience and generate revenue through limited-edition releases.
3. Footwear Manufacturing - Footwear manufacturers can adopt the trend of color-blocking design seen in the Vans x MoMA Era to create eye-catching and unique sneakers that appeal to fashion-forward consumers.
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