Virgin Mobile Forces One-Hit Wonders to Apologize
Vincent Salera — March 8, 2009 — Pop Culture
References: rightmusicwrongs.org
In this Virgin Mobile-sponsored website, RightMusicWrongs.org, rap singer Vanilla Ice has been forced to apologize for his hair, clothes and especially the song he wrote over 20 years ago,"Ice Ice Baby.”
The Virgin Mobile site also contains apologies from other one-hit wonders like Milli Vanilli and Billy Ray Cyrus ("Achy Breaky Heart," anyone?). You can also vote for your top song that never should have made it to the top of the charts.
Too bad Billy Ray Cyrus’s daughter Miley Cyrus is not on the list. The site was created by advertising agency Droga5 in Sydney Australia.
The Virgin Mobile site also contains apologies from other one-hit wonders like Milli Vanilli and Billy Ray Cyrus ("Achy Breaky Heart," anyone?). You can also vote for your top song that never should have made it to the top of the charts.
Too bad Billy Ray Cyrus’s daughter Miley Cyrus is not on the list. The site was created by advertising agency Droga5 in Sydney Australia.
Trend Themes
1. Apology Marketing - Brands can leverage the power of apology marketing to engage with consumers and generate positive brand associations.
2. Reviving One-hit Wonders - Opportunities exist to revive and reposition one-hit wonders by embracing nostalgia and capitalizing on their cult following.
3. Crowdsourced Music Selection - Allowing consumers to vote for songs they believe should have never made it to the top charts can provide valuable insights into consumer preferences and tastes.
Industry Implications
1. Music Streaming Platforms - By curating playlists featuring apology songs from one-hit wonders, music streaming platforms can cater to niche audiences seeking nostalgic content.
2. Advertising Agencies - Advertising agencies can develop creative campaigns around apology marketing, helping brands connect with their target audience on an emotional level.
3. Brands in Need of Image Makeover - Taking inspiration from Virgin Mobile's initiative, brands struggling with a negative image can apologize and engage with consumers to rebuild trust and loyalty.
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