Vanderpump Blooms x Bloom Haus™ is Exclusively at Kroger
Michael Hemsworth — August 23, 2024 — Pop Culture
References: VanderpumpBlooms & progressivegrocer
The Vanderpump Blooms x Bloom Haus™ collection has been launched by The Kroger Co. in partnership with businesswoman and TV personality Lisa Vanderpump herself. The collection is curated by Vanderpump and will be making its debut exclusively at Kroger locations to make the process of accessing high-quality floral arrangements as easy as possible. The various arrangements include bouquets and ready-made options in custom vases, which all come in an array of colors and themes that will suit any occasion while also making the perfect gift.
Vanderpump commented on the Vanderpump Blooms x Bloom Haus™ collection saying, "I think anybody who has followed me for years knows that I have a love for flowers, as they’ve seen in my restaurants and how I live my life, so to have created a flower brand with Kroger is an absolute pleasure. Flowers bring immense life and joy to a room, and I have had so much fun designing and creating these bouquets and arrangements. It’s been a passion project from start to finish, and I am excited to share it with the world.”
Vanderpump commented on the Vanderpump Blooms x Bloom Haus™ collection saying, "I think anybody who has followed me for years knows that I have a love for flowers, as they’ve seen in my restaurants and how I live my life, so to have created a flower brand with Kroger is an absolute pleasure. Flowers bring immense life and joy to a room, and I have had so much fun designing and creating these bouquets and arrangements. It’s been a passion project from start to finish, and I am excited to share it with the world.”
Trend Themes
1. Celebrity-branded Floral Arrangements - Partnerships with well-known personalities elevate product appeal and create exclusive, designer-branded floral options.
2. Retailer-exclusive Collections - Exclusive in-store collections enhance retailer differentiation and drive foot traffic with unique, high-quality offerings.
3. Curated Gift Solutions - Personalized and custom-curated floral gifts cater to consumer preferences for tailored and convenient gifting options.
Industry Implications
1. Retail - Retailers leveraging celebrity partnerships can offer exclusive collections that drive customer loyalty and sales.
2. Floral Industry - Innovative floral arrangements designed by celebrities enrich the product lines available and attract discerning customers.
3. Gifting Market - The gifting market benefits from diverse, bespoke floral arrangements that offer convenience and personalized experiences.
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