Godiva, Le Vian & Kay Created Three Valentine's Necklaces
Laura McQuarrie — January 20, 2022 — Fashion
References: candyindustry
Godiva, Le Vian and Kay came together to create a trio of Valentine's necklaces inspired by chocolate. The special edition Le Vian Chocolate Diamonds necklaces take after the look of some of the most beloved treats from the chocolatier, including the classic dark chocolate Ganache Heart with a pendant of the same name and Chocolate Diamonds on a 14K Honey Gold chain. To pay tribute to Godiva's Strawberry Crème Tarte Truffle, there's the Strawberry and Chocolate Heart with passion rubies, Chocolate Diamonds and white diamonds on a 14K Strawberry Gold chain.
With these jewelry pieces, Godiva and Le Vian are kicking off a multi-year collaboration. The first Godiva x Le Vian collections premiered exclusively in KAY Jewelry stores across the United States and on KAY.com, just in time for Valentine's Day this year.
With these jewelry pieces, Godiva and Le Vian are kicking off a multi-year collaboration. The first Godiva x Le Vian collections premiered exclusively in KAY Jewelry stores across the United States and on KAY.com, just in time for Valentine's Day this year.
Trend Themes
1. Chocolate-inspired Jewelry Collections - Jewelry companies can partner with well-known chocolate brands to introduce food-inspired jewelry collections that cater to consumers' cravings for unique wearable designs.
2. Collaborations Between Jewelry and Food Brands - Emerging jewelry designers and food brands can collaborate to create limited-edition collections that cater to consumers' desire for unique experiences and offer exclusivity.
3. Fashion Accessories Inspired by Food - Companies can explore the possibility of creating unique wearables, such as bags, shoes, hats, and scarves that are inspired by food to offer consumers a truly unique way of expression.
Industry Implications
1. Luxury Jewelry - Luxury jewelry brands can explore the possibility of introducing food-inspired collections as a way of differentiating themselves from the competition.
2. Food and Beverage - Food companies can explore collaborations with jewelry designers to create unique collections and offer customers a complete food and accessory experience.
3. Fashion Accessories - Fashion accessory brands can explore the possibility of introducing food-inspired accessories to cater to their customers' desire for unique, non-traditional designs.
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