Niagara Chocolates Created Four New Flavors for Valentine's Day
Michael Hemsworth — January 21, 2023 — Lifestyle
References: niagarachocolates & snackandbakery
Niagara Chocolates has announced four new limited-edition chocolates being launched to coincide with Valentine's Day as the perfect treat for consumers to pick up as a gift.
The products include the Dark Chocolate Fondue, Red Velvet Cheesecake Cups, Snickerdoodle Cookie Clusters and Double Chocolate Frosting Cups. Each of the products are inspired by popular bakery products and dessert varieties, which respond to consumer preferences. The treats are al crafted with Rainforest Alliance Certified Cocoa, non-GMO ingredients and are crafted in small batches by hand.
Director of Marketing Delica North America spoke on the new Niagara Chocolates products saying, "No matter how they choose to celebrate, there was an overwhelming agreement that chocolates are the best gift to give and receive, and our hand crafters are excited to share their bold new flavor innovations.”
The products include the Dark Chocolate Fondue, Red Velvet Cheesecake Cups, Snickerdoodle Cookie Clusters and Double Chocolate Frosting Cups. Each of the products are inspired by popular bakery products and dessert varieties, which respond to consumer preferences. The treats are al crafted with Rainforest Alliance Certified Cocoa, non-GMO ingredients and are crafted in small batches by hand.
Director of Marketing Delica North America spoke on the new Niagara Chocolates products saying, "No matter how they choose to celebrate, there was an overwhelming agreement that chocolates are the best gift to give and receive, and our hand crafters are excited to share their bold new flavor innovations.”
Trend Themes
1. Artisanal Chocolate - Opportunity for disruptive innovation lies in sustainable cocoa sourcing, unique flavor combinations and packaging design.
2. Limited-edition Products - Businesses can capitalize on the hype associated with exclusivity by launching periodic limited-edition products that create a sense of urgency among consumers.
3. Bakery-inspired - Responding to consumer preferences by creating confectioneries inspired by popular bakery products can help businesses target specific market segments.
Industry Implications
1. Food and Beverage - As consumers demand transparency in ingredient sourcing, businesses can focus on ethical and sustainable sourcing while creating unique flavor combinations.
2. Packaging - With limited-edition products, packaging design that emphasizes exclusivity and urgency can help attract consumers and create hype around the product.
3. Gifting and Celebration - Businesses can target specific holidays or occasions to launch limited-edition products that are perfect for gifting and celebration, creating increased demand.
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