Waitrose's Valentine's Day Meal Deal for 2021 is Just £20
Jana Pijak — February 3, 2021 — Lifestyle
References: mirror
UK-based premium grocer Waitrose is launching a 2021 Valentine’s Day meal deal that offers a luxury experience at home for just £20.
The meal bundle includes "a starter, a main, two sides, a dessert, as well as the choice of a bottle of drink or box of chocolates" and will elevate any at-home experiences with that special someone. The consumer demand for elevated at-home experiences is especially high as COVID-19 lockdowns continue to limit in-person events and indoor restaurant dining.
Combining savory and sweet dishes, Waitrose's 2021 Valentine's Day meal deal features venison steak with a chocolate butter as one of its most impressive options, and makes fine dining more accessible to the masses with an affordable price tag.
Image Credit: Mirror, Waitrose
The meal bundle includes "a starter, a main, two sides, a dessert, as well as the choice of a bottle of drink or box of chocolates" and will elevate any at-home experiences with that special someone. The consumer demand for elevated at-home experiences is especially high as COVID-19 lockdowns continue to limit in-person events and indoor restaurant dining.
Combining savory and sweet dishes, Waitrose's 2021 Valentine's Day meal deal features venison steak with a chocolate butter as one of its most impressive options, and makes fine dining more accessible to the masses with an affordable price tag.
Image Credit: Mirror, Waitrose
Trend Themes
1. At-home Dining Experience - There is a growing trend towards creating an elevated and luxurious at-home dining experience during the COVID-19 pandemic, providing an opportunity for businesses to offer meal kits and bundles for special occasions like Valentine's Day.
2. Affordable Luxury - Waitrose's Valentine's Day meal deal offers fine dining at an affordable price, tapping into the trend towards affordable luxury experiences that consumers are seeking during difficult economic times.
3. Savory and Sweet Combos - The combination of savory and sweet dishes in Waitrose's meal deal showcases a trend towards unique food combinations and fusion cuisine, creating opportunities for businesses to experiment with creative flavor pairings in their meal offerings.
Industry Implications
1. Grocery - Grocery businesses can leverage the trend towards at-home dining experiences by offering meal kits and bundles for special occasions like Valentine's Day, elevating the typical grocery shopping experience for customers.
2. Restaurant - Restaurants can pivot their business models to offer take-home meal kits, providing customers with an opportunity to recreate their favorite restaurant dishes at home and supplementing lost dine-in revenue.
3. Confectionery - Businesses in the confectionery industry can tap into the trend towards unique and elevated Valentine's Day gifts by offering artisanal chocolate boxes as an alternative to traditional gifts like flowers.
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