Electrolux's ‘Vac from the Sea' Made of Ocean Garbage
Katie Cordrey — July 15, 2010 — Eco
References: electrolux.se & reuters
Electrolux's 'Vac from the Sea' initiative will gather plastic from ocean shores and floating garbage patches. The reclaimed plastic garbage will then be used to make a limited number of vacuums that will then be put to work to raise awareness about plastic pollution and recycling, including the scarcity of recycled plastics needed for making sustainable home appliances.
The Electrolux Vac from the Sea website provides updates and information about the project and individual plastic clean-up and recycling efforts.
Implications - Electrolux’s ‘Vac from the Sea’ will have that garbage island in the middle of the Pacific gone in no time. Electrolux's aim is to take debris from the oceans and use them to make vacuum cleaners.
The Electrolux Vac from the Sea website provides updates and information about the project and individual plastic clean-up and recycling efforts.
Implications - Electrolux’s ‘Vac from the Sea’ will have that garbage island in the middle of the Pacific gone in no time. Electrolux's aim is to take debris from the oceans and use them to make vacuum cleaners.
Trend Themes
1. Upcycled Plastics - Electrolux's 'Vac from the Sea' initiative is an example of upcycling plastics to create sustainable products.
2. Ocean Pollution Awareness - Electrolux's 'Vac from the Sea' raises awareness about plastic pollution in the world's oceans.
3. Limited Edition Products - Electrolux's 'Vac from the Sea' creates a limited number of vacuums from reclaimed ocean plastic, creating a unique selling proposition.
Industry Implications
1. Home Appliances - The home appliance industry can explore opportunities in using upcycled plastic materials for their products.
2. Environmental Conservation - The environmental conservation industry can utilize upcycled plastics to create awareness and promote sustainable solutions.
3. Plastic Recycling - The plastic recycling industry can benefit from innovative initiatives like 'Vac from the Sea' by providing a steady stream of recycled materials.
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