The University of Waterloo Chicken Prank
Jung Tae Kim — December 18, 2009 — Pop Culture
For a normal university student, this time of the year is probably the most stressful time of the year; however, the members of UW Entertainers have found a way to amuse themselves despite being amid finals. UW Entertainers decided to send one of their agents into a sociology exam in a religious chicken suit to frustrate the professors of University of Waterloo and to entertain their fellow students.
Although the UW Entertainers only started their channel very recently, their exam prank has already been viewed thousands of times -- and there are more videos to come.
Although the UW Entertainers only started their channel very recently, their exam prank has already been viewed thousands of times -- and there are more videos to come.
Trend Themes
1. Prank Influencers - Opportunity for prank influencers to create entertaining content in unconventional settings like exams.
2. Stress Relief Entertainment - Opportunity for entertainment companies to provide stress-relieving content for students during exam season.
3. Viral Experiences - Opportunity for creating unique and shareable experiences that can generate viral attention, like the chicken suit exam prank.
Industry Implications
1. Social Media Influencer Marketing - Disruptive innovation opportunities for brands to partner with prank influencers for creative marketing campaigns.
2. Online Entertainment Platforms - Disruptive innovation opportunities for platforms to curate and distribute stress-relieving entertainment content specifically targeted towards students during exam season.
3. Event Planning and Experiential Marketing - Disruptive innovation opportunities for event planning companies to create out-of-the-box experiences that are highly shareable and viral, capturing attention and reaching a wide audience.
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