Old Style Pilsner Helps Students Pay for School with the Pilsner Tuition Tab
Grace Mahas — October 28, 2021 — Marketing
References: pilcountry
Many students struggle with midterm season as assignments ramp up and tuition bills come due. To help students during this stressful time with some much-needed tuition cash, Old Style Pilsner launched the Pilsner Tuition Tab.
“Students have until mid-October to drop classes without financial penalty and for many, the cost of a class is a major factor in that decision,” says Madison DeSousa, Marketing Manager at Molson Coors. “No judgment from Pilsner for dropping, because tuition is 100% stressful for everyone. So go ahead, put it on Pilsner’s Tuition Tab.”
From now until November 8th, students enrolled in full-time post-secondary education can apply to put $3,000 of their tuition on Pil’s Tab. Applicants will have to answer two questions including what they will do with their savings and what they would name the Pil Bunny mascot. 10 lucky full-time Canadian post-secondary students will be chosen.
Image Credit: Shutterstock
“Students have until mid-October to drop classes without financial penalty and for many, the cost of a class is a major factor in that decision,” says Madison DeSousa, Marketing Manager at Molson Coors. “No judgment from Pilsner for dropping, because tuition is 100% stressful for everyone. So go ahead, put it on Pilsner’s Tuition Tab.”
From now until November 8th, students enrolled in full-time post-secondary education can apply to put $3,000 of their tuition on Pil’s Tab. Applicants will have to answer two questions including what they will do with their savings and what they would name the Pil Bunny mascot. 10 lucky full-time Canadian post-secondary students will be chosen.
Image Credit: Shutterstock
Trend Themes
1. Brand-funded Education - Brands can provide financial support for education through programs like the Pilsner Tuition Tab.
2. Gamified Marketing Campaigns - Incorporating interactive elements like naming mascots into marketing campaigns can increase engagement and brand recognition.
3. Youth-focused Marketing Strategies - Targeting young adults with initiatives like the Pilsner Tuition Tab can build brand loyalty and connect with an emerging demographic.
Industry Implications
1. Education - Programs like the Pilsner Tuition Tab can open up opportunities for more students to pursue higher education.
2. Alcohol - Offering financial support through initiatives like the Pilsner Tuition Tab can improve brand perception and encourage responsible drinking habits.
3. Marketing - Incorporating interactive and youth-focused elements into marketing campaigns can increase brand engagement and recognition among target audiences.
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