The Newest Hybrid Alcohol is a Sangria-Flavored UV Vodka
Laura McQuarrie — May 14, 2015 — Lifestyle
References: uvvodka & bizjournals
Now that you can find vodka in just about every flavor under then sun from coconut to cherry soda and even chocolate cake, for the creation of its newest product, UV Vodka looked within the alcohol industry for inspiration.
Rather than experimenting with bold flavor infusions, the Phillips Distilling Co. turned to imitating another popular beverage—sangria, which is usually made with a base of wine. Noticing a growing demand for sangria, it seems only natural that the brand would produce UV Vodka Sangria. As Phillips Distilling Co.'s Vice President of Sales Jason Connelly says, think drink is perfect for "Making it easier for both consumers and bartenders to create sangria cocktails."
Having introduced vodka flavored like Sriracha and salty caramel apple in the past, UV Vodka is one brand that's unafraid to experiment with the unusual.
Rather than experimenting with bold flavor infusions, the Phillips Distilling Co. turned to imitating another popular beverage—sangria, which is usually made with a base of wine. Noticing a growing demand for sangria, it seems only natural that the brand would produce UV Vodka Sangria. As Phillips Distilling Co.'s Vice President of Sales Jason Connelly says, think drink is perfect for "Making it easier for both consumers and bartenders to create sangria cocktails."
Having introduced vodka flavored like Sriracha and salty caramel apple in the past, UV Vodka is one brand that's unafraid to experiment with the unusual.
Trend Themes
1. Flavored Vodka - Opportunities for creating unique and unusual flavor infusions for the vodka industry.
2. Mimicking Popular Beverages - Opportunities for imitating the flavor of popular non-alcoholic beverages like sangria and creating similarly inspired alcohol products.
3. Convenient Cocktail Making - Opportunities for creating alcohol products that make it easier for consumers and bartenders to create cocktails in a quick and efficient manner.
Industry Implications
1. Alcohol - Opportunities for creating unique and unusual flavored vodkas that appeal to a wide range of consumers.
2. Beverage - Opportunities for creating alcoholic versions of popular non-alcoholic beverages like sangria and other cocktails.
3. Hospitality - Opportunities for creating alcohol products that streamline the cocktail-making process for bartenders and enhance the overall customer experience.
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