The Utz Twisterz Seasoned Mini Pretzels Come in Two Flavors
Michael Hemsworth — May 15, 2021 — Marketing
The Utz Twisterz Seasoned Mini Pretzels are the latest offering within the brand's snack portfolio that is targeted towards consumers on the hunt for a satisfying option to pick up. The snack is made with small pretzel twists that are each blasted with flavor seasoning to make them well-suited for enjoyment on their own without any additional dip. The pretzels come in two flavor options including Tangy Mustard and Zesty Cheddar.
CEO at Utz Brands Dylan Lissette spoke on the new Utz Twisterz Seasoned Mini Pretzels saying, "Utz continues to generate strong growth through innovation, acquisition and geographic growth. And, as a leader in pretzels and pretzel barrel sales, we see these new Utz Twisterz Seasoned Mini Pretzels as a further extension of our pretzel capabilities. Twisterz, not unlike our new Utz Peanut Butter Filled Pretzel Bites, are sure to delight brand fans and make new ones too.”
Image Credit: Utz Brands
CEO at Utz Brands Dylan Lissette spoke on the new Utz Twisterz Seasoned Mini Pretzels saying, "Utz continues to generate strong growth through innovation, acquisition and geographic growth. And, as a leader in pretzels and pretzel barrel sales, we see these new Utz Twisterz Seasoned Mini Pretzels as a further extension of our pretzel capabilities. Twisterz, not unlike our new Utz Peanut Butter Filled Pretzel Bites, are sure to delight brand fans and make new ones too.”
Image Credit: Utz Brands
Trend Themes
1. Flavor-blasted Snacks - There is an opportunity for snack companies to create more satisfying and flavorful snacks like the Utz Twisterz Seasoned Mini Pretzels.
2. Mini-snacks - Miniature snacks continue to gain popularity and offer convenience and portion control for consumers.
3. Expansion of Pretzel Offerings - There is potential for snack companies to expand their pretzel options by adding unique flavors and textures like the Utz Twisterz Seasoned Mini Pretzels.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry could benefit from creating more flavorful and convenient snack options like the Utz Twisterz Seasoned Mini Pretzels.
2. Convenience Store Industry - Convenience stores can take advantage of the mini snack trend and offer more satisfying and flavorful snack options like the Utz Twisterz Seasoned Mini Pretzels.
3. Foodservice Industry - Foodservice providers could consider adding unique and flavorful pretzel options to their menus to cater to consumers' changing tastes and preferences.
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