Ebbets Field Drops a New LTO Clothing Line for MLB Opening Day
Grace Mahas — March 30, 2023 — Fashion
References: shop.bluemoonbrewingcompany
Blue Moon Brewing Company, a premium craft beer brand, is changing its name back to its original name, Bellyslide Wit, for a limited time in celebration of Opening Day. Blue Moon was born in 1995 in the Sandlot Brewery at Coors Field, originally named Bellyslide Wit as a nod to the act of sliding onto base. The beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale known today.
To commemorate its bright ballpark history, Blue Moon is partnering with Ebbets Field Flannels to design the Bellyslide Wit packaging and a capsule collection of exclusive throwback apparel. The merchandise will feature a throwback flannel baseball jersey, t-shirts, and ballcaps, available for purchase by 21+ consumers on the shop site.
This partnership allows Blue Moon to tap into the nostalgia and love for baseball, highlighting the brand's original inspiration and connection to the sport. Furthermore, partnering with Ebbets Field Flannels, a brand also rooted in a love for the sport, enhances Blue Moon's association with baseball and authentic craftsmanship.
To commemorate its bright ballpark history, Blue Moon is partnering with Ebbets Field Flannels to design the Bellyslide Wit packaging and a capsule collection of exclusive throwback apparel. The merchandise will feature a throwback flannel baseball jersey, t-shirts, and ballcaps, available for purchase by 21+ consumers on the shop site.
This partnership allows Blue Moon to tap into the nostalgia and love for baseball, highlighting the brand's original inspiration and connection to the sport. Furthermore, partnering with Ebbets Field Flannels, a brand also rooted in a love for the sport, enhances Blue Moon's association with baseball and authentic craftsmanship.
Trend Themes
1. Co-branded Vintage Apparel - The trend of co-branded vintage apparel for promotional campaigns and event commemorations.
2. Nostalgia Marketing - The trend of using nostalgia to connect brands to consumers and create emotional resonance.
3. Craft Beer Merchandising - The trend of craft breweries partnering with fashion and lifestyle brands to create limited edition merchandise lines.
Industry Implications
1. Craft Beer Industry - Craft breweries can partner with fashion and lifestyle brands to create limited edition merchandise lines for promotional campaigns and event commemorations, connecting with consumers on an emotional level through nostalgia.
2. Fashion Industry - Fashion brands can collaborate with craft breweries to create co-branded vintage apparel collections for sporting events, supporting the creation of a unique and memorable brand image.
3. Sports Industry - Sports teams and leagues can create co-branded merchandise with craft breweries to tap into consumer nostalgia and create emotional connections with fans.
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