Nickelodeon Transformed USPS Mailboxes to Encourage Kids to Write
Laura McQuarrie — January 4, 2014 — Pop Culture
References: ads.nick & brandingmagazine
Over the holidays, there are a ton of ways for kids to reach Santa without having to pick up a writing utensil, so before Christmas, Nickelodeon partnered with the United States Postal Service to transform USPS mailboxes into 'SpongeBob Mailpants' boxes. Classic blue USPS mailboxes were revamped with cartoonish decals that outfitted them with the smiling face, clothes and other features of the cartoon sea sponge.
The mailboxes are meant to encourage kids to write their letters to Santa, greeting cards and letters to loved ones by hand, as well as teach them how to mail a letter. The fun mailbox campaign took place in 13 US cities and will come to a close on January 5th.
The mailboxes are meant to encourage kids to write their letters to Santa, greeting cards and letters to loved ones by hand, as well as teach them how to mail a letter. The fun mailbox campaign took place in 13 US cities and will come to a close on January 5th.
Trend Themes
1. Youth Letter Writing - Encourage children to write letters and send mail through fun and interactive means.
2. Nostalgia Marketing - Incorporate beloved characters from the past to promote brand engagement.
3. Innovative Advertising Campaigns - Transforming everyday objects into eye-catching, branded displays that promote engagement.
Industry Implications
1. Entertainment - The use of popular characters to promote letter writing could impact media and entertainment brands.
2. Postal and Courier Services - Innovative branding campaigns could disrupt traditional postal services with interactive and engaging experiences.
3. Education - Promoting the use of traditional mail and letter writing could inspire educational campaigns promoting learning through programs.
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