Purolator and Michaels are Encouraging Gift-Givers to Get Creative
Laura McQuarrie — November 23, 2020 — Art & Design
To celebrate a new partnership, one that brings Purolator package pick-up and drop-off services to over 100 Michaels retail stores across Canada, Purolator and Michaels are making it easy for people to create and send personalized shipping packages this season. In all, there are 13 limited-edition festive art boxes designed by Canadian artists from diffeent provinces and territories. The shipping boxes are dressed with designs that depict cozy winter scenes, friendly animal characters, seasonal motifs and color-in shapes that help people send out holiday gifts in style.
To go along with the artist-designed boxes, which can be found at many locations nationwide, there's a Design-a-Box Sweepstakes that will give one lucky creator a grand prize of $1,000 worth of Michaels supplies, plus free shipping (up to $1,200) with Purolator.
Image Credit: Purolator
To go along with the artist-designed boxes, which can be found at many locations nationwide, there's a Design-a-Box Sweepstakes that will give one lucky creator a grand prize of $1,000 worth of Michaels supplies, plus free shipping (up to $1,200) with Purolator.
Image Credit: Purolator
Trend Themes
1. Personalized Shipping Packages - The trend of personalized shipping packages presents an opportunity for businesses to offer custom packaging options and attract customers with unique and tailored shipping experiences.
2. Artist-designed Shipping Boxes - The trend of artist-designed shipping boxes opens up avenues for collaborations between artists and businesses, creating limited-edition packaging that adds value and aesthetic appeal to the shipping process.
3. Design-a-box Sweepstakes - The trend of design-a-box sweepstakes allows businesses to engage customers in a creative way, incentivizing them to participate and potentially win prizes, while promoting their brand and products.
Industry Implications
1. E-commerce - The e-commerce industry can capitalize on personalized shipping packages by offering customizable packaging options, enhancing the customer experience, and increasing brand loyalty.
2. Packaging - The packaging industry has an opportunity to collaborate with artists and businesses to create unique, artist-designed shipping boxes that stand out on the market and attract customers.
3. Arts and Crafts - The arts and crafts industry can partner with businesses to offer design-a-box sweepstakes, encouraging customers to unleash their creativity and promoting their products at the same time.
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