The 'Prevention' Campaign Uses Alcohol Against Domestic Violence
lourdes sanchez bayas — January 30, 2009 — Social Good
References: avocadoadvertising.wordpress
This touching and poignant PSA against domestic violence in the Czech Republic is called the “Prevention Beer Mug.”
The tag line on the mug says, “Please don’t lose control over your drinking.” The caption on the ad explains that “Men in the Czech Republic consume more beer in all of the [sic] Europe. Unfortunately, the beers turn many of them into aggressors upon arriving home.”
This PSA could not be more direct and, hopefully, more effective.
The tag line on the mug says, “Please don’t lose control over your drinking.” The caption on the ad explains that “Men in the Czech Republic consume more beer in all of the [sic] Europe. Unfortunately, the beers turn many of them into aggressors upon arriving home.”
This PSA could not be more direct and, hopefully, more effective.
Trend Themes
1. PSA Against Domestic Violence - Opportunity for disruptive innovation in creating impactful public service announcements to raise awareness against domestic violence.
2. Alcohol Consumption Control - Opportunity for disruptive innovation in developing technologies or methods to help individuals control their alcohol consumption and prevent aggressive behavior.
3. Promoting Responsible Drinking - Opportunity for disruptive innovation in designing campaigns or products that encourage responsible drinking and prevent negative consequences like domestic violence.
Industry Implications
1. Advertising & Marketing - Opportunity for disruptive innovation in the field of advertising to create powerful campaigns that address social issues and deliver impactful messages.
2. Alcohol Industry - Opportunity for disruptive innovation within the alcohol industry to develop and promote responsible drinking options and initiatives.
3. Technology & Health - Opportunity for disruptive innovation in the intersection of technology and health to create solutions for monitoring and controlling alcohol consumption.
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