Comedy Central's 'Used People' Webseries is Set in a Used Car Lot
Laura McQuarrie — March 22, 2016 — Pop Culture
References: youtube & splitsider
The used car salesperson archetype is often associated with a slew of negative character traits, but a new webseries called 'Used People' from Comedy Central is out to change how they're perceived by many—and have fun with it in the process.
The series stars two flawed characters who work on a used car lot with lives full of unpleasant co-workers and exes who make their existence seem even more miserable.
Stand-up comedians Dan Soder and Michelle Wolf collaborated on and star in the series, creating what Dan describes as content that's "not really sitcommy but just funny." In terms of tone, the humor in Used People has been likened to what can be found in Broad City, Portlandia and Clerks. So far, the series is up to three episodes that have been posted to YouTube.
The series stars two flawed characters who work on a used car lot with lives full of unpleasant co-workers and exes who make their existence seem even more miserable.
Stand-up comedians Dan Soder and Michelle Wolf collaborated on and star in the series, creating what Dan describes as content that's "not really sitcommy but just funny." In terms of tone, the humor in Used People has been likened to what can be found in Broad City, Portlandia and Clerks. So far, the series is up to three episodes that have been posted to YouTube.
Trend Themes
1. Changing Perceptions of Car Salespeople - Disruptive innovation opportunity: Develop new approaches to salesmanship that focus on building trust and providing value to customers.
2. Humorous Webseries as a Marketing Tool - Disruptive innovation opportunity: Explore the use of comedy webseries to engage with customers and create a positive brand image.
3. Comedy Meets Realism in Digital Content - Disruptive innovation opportunity: Combine comedy and realism in digital content to appeal to a wide range of viewers and create relatable experiences.
Industry Implications
1. Automotive Sales - Disruptive innovation opportunity: Integrate technologies, such as AI or virtual reality, to enhance the car buying experience and overcome negative perceptions.
2. Digital Entertainment - Disruptive innovation opportunity: Develop and promote digital comedy content as a means of marketing and engagement.
3. Online Video Platforms - Disruptive innovation opportunity: Create platforms or channels that specialize in comedy webseries, catering to the growing demand for humorous content.
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