Denver Water Convservation Campaign
Jeremy Gutsche — December 1, 2006 — Marketing
References: thecoolhunter.net
Denver Water has created a very innovative ad campaign that uses just a portion of each ad medium. In these two examples, you can see just a portion of a billboard and a portion of a park bench. I like it. The campaign was created by Sukie.
Implications - Ad agencies and marketers are continually looking to push the boundaries of creativity with their outdoor campaigns. Billboards and public seating offer ample opportunity for these creatives to make a statement through an eye-catching design and targeted messaging. Companies can take advantage of this growing opportunity by "hacking" forms of public advertising to shock or surprise viewers and earn their attention.
Implications - Ad agencies and marketers are continually looking to push the boundaries of creativity with their outdoor campaigns. Billboards and public seating offer ample opportunity for these creatives to make a statement through an eye-catching design and targeted messaging. Companies can take advantage of this growing opportunity by "hacking" forms of public advertising to shock or surprise viewers and earn their attention.
Trend Themes
1. Creative Outdoor Advertising - Ad agencies and marketers are continually looking to push the boundaries of creativity with their outdoor campaigns.
2. Eye-catching Design - Billboards and public seating offer ample opportunity for creatives to make a statement through an eye-catching design and targeted messaging.
3. Public Advertising Innovation - Companies can take advantage of this growing opportunity by 'hacking' forms of public advertising to shock or surprise viewers and earn their attention.
Industry Implications
1. Advertising - Ad agencies and marketers can explore disruptive innovation opportunities in creative outdoor advertising to captivate audiences.
2. Marketing - Marketers can leverage eye-catching design elements in billboards and public seating to deliver targeted messages that stand out from the competition.
3. Public Relations - Companies in the public relations industry can tap into the potential of public advertising innovation to generate buzz and create memorable experiences for viewers.
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