The New USA Soccer Kit Accentuates Players' Speed
Rahul Kalvapalle — February 23, 2015 — Lifestyle
The new away version of the USA soccer kit, designed by Nike, does a great job projecting the players' immense sense of national pride using a stylish gradient design. The kit will be worn for the first time by the women's team during the Algarve Cup in Portugal from March 4 to March 11. The kit features two prominent white stars above the badge, symbolizing the two World Cups the USA women have won.
The away jersey has a fabulous contemporary style featuring a brilliant gradient graphic that starts in white at the shoulders before gradually blending -- via a series of sleek light rays -- to a deep blue at the helm. When players are in motion, the stripe moves to accentuate body contours and increase the perception of their speed.
This particular feature of the new USA soccer kit is pretty impressive as it is incredibly stylish and modern, and is sure to tempt many USA soccer fans into buying the kit to support their idols on the field.
The away jersey has a fabulous contemporary style featuring a brilliant gradient graphic that starts in white at the shoulders before gradually blending -- via a series of sleek light rays -- to a deep blue at the helm. When players are in motion, the stripe moves to accentuate body contours and increase the perception of their speed.
This particular feature of the new USA soccer kit is pretty impressive as it is incredibly stylish and modern, and is sure to tempt many USA soccer fans into buying the kit to support their idols on the field.
Trend Themes
1. Gradient-striped Soccer Kits - Disruptive innovation opportunity: Explore new ways to incorporate gradient designs in sports apparel to enhance not only style but also player performance.
2. Contemporary Kit Design - Disruptive innovation opportunity: Experiment with sleek and modern graphics in sports apparel to create visually appealing and performance-enhancing designs.
3. Speed-enhancing Features - Disruptive innovation opportunity: Develop technologies or design elements in sports apparel that accentuate body contours and create the illusion of increased speed for athletes.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Incorporate gradient designs and contemporary graphics into athletic apparel to attract a wider consumer base and stand out in the competitive sporting goods market.
2. Fashion - Disruptive innovation opportunity: Collaborate with sports brands to bring stylish and modern designs to the fashion industry, blurring the line between functional sports apparel and fashionable clothing.
3. Technology - Disruptive innovation opportunity: Explore the integration of smart textile technologies in sports apparel to create speed-enhancing features that optimize athlete performance.
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