Nike Unveils a Close Look at Serena Williams' U.S. Open Outfit
Nike unveils a closer look at the iconic U.S. Open outfit worn by Serena Williams as the six-time tournament champion garnered attention with the diamond-studded look. The tennis outfit was designed with inspiration from competition dresses that are worn by figure skaters.
It is made up of a bodice and skirt that are adorned with sparkling embellishments as the skirt is made with six layers. This is a nod to her six wings at Flushing Meadows as the upper section is detailed with crystals. The highlighting touch of the entire look is the custom-made NikeCourt Flare 2 sneakers. The medial side of the shoe is detailed with her initials and the lateral side is detailed with a diamond Swoosh emblem.
Image Credit: Nike
It is made up of a bodice and skirt that are adorned with sparkling embellishments as the skirt is made with six layers. This is a nod to her six wings at Flushing Meadows as the upper section is detailed with crystals. The highlighting touch of the entire look is the custom-made NikeCourt Flare 2 sneakers. The medial side of the shoe is detailed with her initials and the lateral side is detailed with a diamond Swoosh emblem.
Image Credit: Nike
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2. Figure Skating-inspired Fashion - Disruptive innovation opportunity: Reimagining sports fashion by drawing inspiration from non-traditional sources such as figure skating.
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Industry Implications
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3. Footwear - Disruptive innovation opportunity: Developing more customized and personalized footwear for athletes, using unique design elements and high-end materials.
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