URSTYLE is a Social Fashion Network Powered by Blockchain & AI Tech
Laura McQuarrie — August 21, 2018 — Tech
References: urstyle & prnewswire
URSTYLE aims to set itself apart as a community platform like Pinterest or Instagram, where users can search for fashion inspiration, compile outfit ideas and shop. With URSTYLE's virtual moodboard, users are able to add products to create 'Sets,' which feature shoppable content from web stores that may be collected via the URSTYLE Clipper web browser extension.
URSTYLE's network is supported by machine learning, blockchain and AI technology, which sets it apart from other competitors that promote affiliated products and partner stores.
As well as being able to browse a myriad of user-created Sets, URSTYLE members may also join groups to easily connect with other like-minded users on the platform in forums and participate in contests.
URSTYLE's network is supported by machine learning, blockchain and AI technology, which sets it apart from other competitors that promote affiliated products and partner stores.
As well as being able to browse a myriad of user-created Sets, URSTYLE members may also join groups to easily connect with other like-minded users on the platform in forums and participate in contests.
Trend Themes
1. Social Fashion Networks - Companies can seize disruptive innovation opportunities by leveraging blockchain and AI technologies to create social fashion networks that allow users to search for fashion inspiration, compile outfit ideas, and shop.
2. Virtual Moodboards - Companies can leverage virtual moodboards to enable users to create and share sets of shoppable content from web stores, thus driving traffic and sales to partner stores.
3. Machine Learning & AI in Fashion - Companies can use machine learning and AI technologies to personalize the fashion discovery and shopping experience for consumers, and differentiate themselves from competitors that promote affiliated products and partner stores.
Industry Implications
1. Fashion E-commerce - Fashion e-commerce businesses can innovate by integrating blockchain and AI technologies that enable social networking features, virtual moodboards, and personalized recommendations.
2. Social Media - Social media companies can expand their platforms into the fashion e-commerce space by leveraging blockchain and AI technologies to provide a unique user experience for fashion enthusiasts.
3. Advertising & Marketing - Advertising and marketing companies can help fashion e-commerce businesses leverage blockchain and AI technologies to create social fashion networks, virtual moodboards, and personalized experiences that drive sales.
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