Sustainability & Adaptability Become Vital in the CPG Space
Niko Pajkovic — November 3, 2022 — TH Video
References: youtube
This Now Trending video explores how the consumer packaged goods (CPG) industry is evolving by becoming more adaptable and sustainable in the wake of the pandemic. To do so, it highlights four novel and important CPG insights from the beauty and food sectors specifically.
On the adaptability side of things, Trend Hunter's 'Pre-Packed Eatery' insight showcases how countless chains and restaurants made moves to enter the CPG space during the pandemic. The decision for them to do so represented an effort to maintain business while adapting to new COVID-19 restrictions, namely, those that prevented indoor dining.
Meanwhile, regarding sustainability, Trend Hunter's 'Zero-Waste Cosmetic' insight focuses on the reinvigorated efforts of skincare brands to reduce waste in their products, production processes, and packaging. These efforts were largely spurred by increased climate change awareness, which was raised to new heights during global lockdowns.
For more CPG innovations, download a copy of Trend Hunter's 2023 Trend Report for free.
On the adaptability side of things, Trend Hunter's 'Pre-Packed Eatery' insight showcases how countless chains and restaurants made moves to enter the CPG space during the pandemic. The decision for them to do so represented an effort to maintain business while adapting to new COVID-19 restrictions, namely, those that prevented indoor dining.
Meanwhile, regarding sustainability, Trend Hunter's 'Zero-Waste Cosmetic' insight focuses on the reinvigorated efforts of skincare brands to reduce waste in their products, production processes, and packaging. These efforts were largely spurred by increased climate change awareness, which was raised to new heights during global lockdowns.
For more CPG innovations, download a copy of Trend Hunter's 2023 Trend Report for free.
Trend Themes
1. Pre-packed Eatery - Large chains and restaurants are entering the CPG space by coming up with their own packaged products, representing an opportunity for innovative collaborations with CPG companies.
2. Zero-waste Cosmetic - Increased environmental awareness has brought about a rising demand for eco-friendly and sustainable cosmetic brands, creating an opportunity for new product lines and packaging materials.
3. Adaptable Retail - New sales channels are emerging as a result of the pandemic, with CPG companies having the chance to embrace new technologies such as mobile ordering and delivery.
Industry Implications
1. Food and Beverage - The food and beverage industry must adapt to shifting consumer habits by creating pre-packaged products that cater to the on-the-go consumer.
2. Beauty and Skincare - Sustainable skincare is growing in popularity, with beauty brands having the opportunity to innovate with new, eco-conscious packaging materials.
3. Retail and Ecommerce - Ecommerce has revolutionized the way consumers shop, with CPG companies pivoting to direct-to-consumer models and implementing new technology solutions to stay competitive.
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