McConnell’s Partners with Garrison Brothers for a New Flavor
References: vice & mcconnells
McConnell's is known for its highly adventurous and at times unexpected ice cream flavors—most recently, the brand launched a delicious whiskey-infused ice cream flavor in collaboration with Garrison Brothers. For those who are not in the know, Garrison Brothers is the oldest legal bourbon distillery in the state of Texas. The ice cream flavor that arose from this collaboration combines the "smooth, sweet, smoky ‘n spicy Texas Straight Bourbon" with "delicious, buttery, salt-roasted ‘n caramel-coated pecans." The base is Central Coast Milk & Cream that McConnell's is known for. Garrison Brothers' bourbon is organic and gourmet-grade. The distillery ages its spirit in White Oak Barrels to achieve "simple perfection."
The Garrison Brothers Whiskey & Pecan Pralines ice cream is available as a limited-edition flavor on McConnell's website.
Image Credit: McConnell's
The Garrison Brothers Whiskey & Pecan Pralines ice cream is available as a limited-edition flavor on McConnell's website.
Image Credit: McConnell's
Trend Themes
1. Whiskey-infused Ice Creams - The rise of whiskey-infused ice cream flavors presents an opportunity for liquor brands to collaborate with ice cream producers to create new flavor experiences.
2. Gourmet-grade Distilled Spirits - The use of gourmet-grade, organic distilled spirits in ice cream presents an opportunity for liquor brands to expand their market by showcasing the unique flavor profiles of their products.
3. Limited-edition Collaborations - Limited-edition ice cream flavors that are a result of collaborations between brands in different industries can create buzz and drive sales for both brands involved, with an opportunity for repeat partnerships.
Industry Implications
1. Ice Cream - The ice cream industry can innovate by collaborating with liquor brands to create new and unique flavor experiences that differentiate their products from competitors.
2. Distilled Spirits - The distilled spirits industry can expand its market and showcase unique flavor profiles by collaborating with ice cream producers to create new products that appeal to a wider audience.
3. Food Retail - Collaborations between brands in the ice cream and distilled spirits industries present an opportunity for food retailers to offer exclusive and limited-edition products that attract new customers and create buzz.
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