Saul Nash Explores Rich Culture for the FW22 Season
Saul Nash explores British Afro-Caribbean culture as inspiration for its latest seasonal collection made for the Fall/Winter 2022 season. The London-based designer entitles the capsule RITUAL and he explores the folklore and spirituality that brings communities together with a short film to capture the essence by FX Goby.
Nash talks to HYPEBEAST about the collection, stating that “The collection draws a lot of inspiration from my upbringing [...] Growing up in London in an Afro-Caribbean household, spirituality was part of the language of my life and in a way, this collection reflects on some of these experiences. We set the film in a barber shop, which for people of color is a great equalizer; a true common ground. I’m interested in ties that bind people together.”
Image Credit: Saul Nash, RITUAL
Nash talks to HYPEBEAST about the collection, stating that “The collection draws a lot of inspiration from my upbringing [...] Growing up in London in an Afro-Caribbean household, spirituality was part of the language of my life and in a way, this collection reflects on some of these experiences. We set the film in a barber shop, which for people of color is a great equalizer; a true common ground. I’m interested in ties that bind people together.”
Image Credit: Saul Nash, RITUAL
Trend Themes
1. Afro-caribbean Cultural Fashion - There is a growing demand for fashion that celebrates diverse cultural heritages and offers a more inclusive representation in the fashion industry.
2. Ethnic Folklore Fashion - Designers are exploring ethnic folklore and spirituality for inspiration, paving the way for a new trend in fashion that intertwines fashion and culture.
3. Multicultural Representation in Fashion - Increasingly, designers are turning to multicultural themes for inspiration, creating opportunities for more diverse representation in fashion trends.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the trend of celebrating diverse cultures to create unique and innovative collections that appeal to a wider audience.
2. Film and Media Industry - Incorporating cultural themes in film and media, such as the short film accompanying Saul Nash's collection, can lead to new and innovative storytelling opportunities for the industry.
3. Beauty and Hair Industry - With a growing focus on Afro-Caribbean culture, the beauty and hair industry can also capitalize on the trend by creating new products and services that cater to the unique hair and beauty needs of the Afro-Caribbean community.
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