Upslope Brewing’s Experimental IPA Offers Notes of Pineapple and Orange
Madison Mackay — July 17, 2018 — Lifestyle
References: upslopebrewing & gearmoose
Colorado-based UpSlope Brewing released the new Experimental IPA to be a great summer beverage option that is crisp and intricately flavored.
The new beer was crafted in classic Colorado style, designed for consumers that seek adventure. Exploring different flavor expressions as well as a unique blend of Denali, Azacca and Vic Secret hops, the resulting product offers notes of passionfruit, pineapple and orange zest as a light sweet malt. The minimalist can design features a modern blue and grey color scheme with a classic Colorado mountain range sketched behind the branding designed to portray the mood of the beer itself.
Reaching a strong 8% ABV, the new Experimental IPA from UpSlope is great for any environment and can be enjoyed by the pool, on the beach or in a bar.
The new beer was crafted in classic Colorado style, designed for consumers that seek adventure. Exploring different flavor expressions as well as a unique blend of Denali, Azacca and Vic Secret hops, the resulting product offers notes of passionfruit, pineapple and orange zest as a light sweet malt. The minimalist can design features a modern blue and grey color scheme with a classic Colorado mountain range sketched behind the branding designed to portray the mood of the beer itself.
Reaching a strong 8% ABV, the new Experimental IPA from UpSlope is great for any environment and can be enjoyed by the pool, on the beach or in a bar.
Trend Themes
1. Craft Ipas - Craft breweries can experiment with unique flavor expressions to create intriguing IPAs.
2. Summer Beverages - There is an opportunity for beverage companies to develop refreshing drink options for the summer season.
3. Minimalist Can Design - Brands can utilize minimalist can designs with sketched imagery to evoke a particular mood or theme.
Industry Implications
1. Craft Beer - Craft breweries can innovate and create unique IPAs with complex flavor profiles.
2. Beverage - Beverage companies can capitalize on the demand for refreshing summer drinks with unique flavor combinations.
3. Packaging Design - Brands can provide minimalist can designs that resonate with consumers and enhance the overall product experience.
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